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✍️ Letter from the Editor

Y’all, I finally did it. I turned off one of my AC units at night. Fall is officially in the air. The porch flags are flappin’, the air’s got a little bite to it, and the week ahead looks just about perfect for pumpkin patches, chili pots, and late-evening porch chats. (If you missed it, peek at the Weather at a Glance—it’s the kind of forecast that makes you want to grab a sweater, even if you won’t need it ‘til morning.)

As I walked around the square this week, it struck me how this season always brings out the best in our little towns. Events pop up like wildflowers after a rain—art and wine festivals, garage sales, fundraisers, ribbon cuttings—each one a reminder that community isn’t just a word, it’s a rhythm. And this edition is packed with that rhythm. From Mason to Menard, Junction to Llano, folks are showing up for one another in ways big and small.

Looking ahead, keep your eyes and ears peeled for something special: our Venture Fest special edition will be dropping in November. It’s going to be a big one—a full spread celebrating local ingenuity, grit, and the kind of neighborly magic that makes the Hill Country hum.

And if you’ve ever thought, “I’d love to help shape The Townie’s future,” now’s your moment. We’re accepting applications for our Townie Advisory Board—a group of locals who love this place and want to help steer its storytelling. If that sounds like you, apply here.

For now, settle in, sip something warm (or just pretend it’s cold enough to), and enjoy this week’s roundup. There’s a lot to celebrate.

See y’all around town,
Katie

This week’s excuse to put on pants 👖 

Issue Date: October 16, 2025

🗓 Events: Mason Co

Old Yeller Day: Where Legends Howl
Sat, Sept 20, 9 AM–2 PM, Heritage Park — Mason County Library
Grab the leash, corral the kids, and time-travel back to the good ol’ days. Dog parades, history, and Old Yeller on the big screen—because Mason doesn’t do boring Saturdays.

Pontotoc BBQ & Cake Auction: Bid High, Eat Happy
Sat, Sept 20, 6:30–8 PM, Pontotoc Community Center
BBQ plates, buttercream, and a small-town auctioneer who means business. It’s Pontotoc’s most delicious fundraiser of the year.

Mason Military Museum: History on Display
Sat, Oct 18, 10 AM–5 PM, Mason Military Museum
From Civil War relics to modern gear, walk through a time capsule that’ll make you say “whoa” more than once.

Gabby’s Dollhouse Movie Night
Sat, Oct 18, 7–9 PM, Odeon Theater
Animation, adventure, and the cutest dollhouse drama this side of the James River. Bring popcorn. And Grandma.

Karaoke with DJ Polo P: Grab the Mic, Darlin’
Sat, Oct 18, 9 PM–Midnight, Willow Creek Café
This isn’t your average karaoke—it’s Willow Creek after dark. Warm up those vocal cords and let the Hill Country hear you.

VFW Ladies Benefit: Pulled Pork & Pure Heart
Sun, Oct 19, 11 AM–1 PM, West Side of Mason Square
Support the Ladies Auxiliary while demolishing a plate of Texas BBQ. This is community love served hot.

Rocktoberfest at Katemcy Rocks
Thu–Sun, Oct 23–26, Katemcy Rocks Offroad Park
Three days of mud, music, and mayhem. Jeep people know—this is fall’s wild ride.

Fall Wine Dinner: Vineyard Nights
Thu, Oct 23, 6–9 PM, Peters Prairie Vineyard
Elegant, cozy, and probably the best reason to dust off that “fancy” outfit. Fall flavors meet Mason wine.

City-Wide Garage Sale: Treasure Map Ready
Sat, Oct 25, Various Mason Locations
It’s like a thrift store exploded across town. Grab your coffee, comfy shoes, and hunt those deals.

Fall Art & Wine Fest: Mason’s Sweet Spot
Sat, Oct 25, 11 AM–4 PM, Mason Square
Arts, crafts, live tunes, and local vino—all under the canopy-lined square. Mason’s annual masterpiece.

Tamales & Good Deeds
Sat, Oct 25, 11 AM–4 PM, Mason Square
Family Resource Network is serving up Del Rio tamales—by the dozen or just enough to “taste test” one... or five.

Seaquist House Tours: Stroll Through Time
Sat, Oct 25, 11 AM–2 PM, Seaquist House
Mason’s architectural jewel is swinging its doors open. Five bucks, endless stories.

Wild Game Dinner: Where Hunters Feast
Sat, Nov 8, 6–8 PM, Fort Mason Park
This is the fall dinner. Wild flavors, neighborly banter, and fundraising that tastes as good as it feels.

📰 Community Features

Holiday Pantry Drive: Hands Needed, Hearts Open
Nov 1–Dec 15, Mason Food Pantry
Roll up your sleeves and help feed Mason families this season. Sorting cans never looked so heroic.

ESL Tuesdays: Language, Laughter & Community
Oct 21–Dec 9, 6–7:30 PM, Mason Library
Free English classes that feel more like a neighborly gathering than a classroom. Bring curiosity—no homework required.

🏫 Business/School Highlights

Theatre Kids Take the Stage
Nov 7–9, Mason HS Auditorium
The Curious Savage hits the Mason stage with wit and heart. Local teens, big talent, zero dull moments.

🏆 Awards/Recognitions

Band Marches On: Area, Here They Come
Announced Oct 14, Mason ISD
The Mason HS Band crushed regionals—next stop, Area. Loud, proud, and precise. 👏🥁

🗓 Events: Fredericksburg/Gillespie

Cookbooks & Cheers at The Vineyard Table
Mon, Oct 20, 5:30–7 PM, JeriLynne’s Vineyard Table
A new cookbook deserves a proper party. Ribbon cutting at 5:30, open house at 6—come hungry for inspiration (and maybe snacks).

Fredericksburg Food & Wine Festival: Sip Happens
Wed–Sun, Oct 22–26, Marktplatz
Texas wines, local chefs, live music, and Hill Country charm—it’s Fredericksburg’s signature flavor bomb. Wear stretchy pants.

Pickle Haus Ribbon Cutting: Game On
Tue, Oct 28, 11:30 AM–12:30 PM, Pickle Haus Social
Premium courts, perks, and a ribbon cutting? Sounds like Fredericksburg just leveled up its social game.

Landscapes & Launches at Anderson Outdoor
Tue, Oct 28, 4–5 PM, Fredericksburg
Forty years of landscape magic meets a shiny new chapter. Ribbon in hand, community in tow.

Cool Air & Warm Hearts: Hill Country AC Ribbon Cutting
Wed, Oct 29, 11 AM–12 PM, Fredericksburg
Since 1974, they’ve kept the Hill Country comfortable. Now it’s time to celebrate their next chapter.

Threads of Tradition: Blue Ribbon Embroidery Launch
Thu, Oct 30, 4–5 PM, Fredericksburg
Since 1989, they’ve stitched the Hill Country story. This ribbon cutting is part business milestone, part hometown lovefest.

Leaders Breakfast: Let’s Talk Water
Wed, Nov 5, 7:15–8:30 AM, Fredericksburg Chamber
When Hill Country leaders gather before sunrise, you know it’s serious. Coffee, conversation, and water on the agenda.

Custom Touches Moves In
Wed, Nov 5, 4:30–5:30 PM, Fredericksburg
A beloved home goods shop makes the leap from Kerrville to Fredericksburg. Stop by and say “welcome home.”

Merchants Meeting: Holiday Strategy Mode
Tue, Nov 11, 5:30–6:30 PM, Fredericksburg
City council, Chamber, and merchants join forces to boost retail magic before the holiday rush. Expect ideas and caffeine.

Fun After 5: Network & Nosh
Thu, Nov 13, 5–7 PM, Texas Regional Bank
Because business is better with food, drinks, and a good crowd. Meet, mingle, repeat.

Frontera Ribbon Cutting: Fresh Start
Thu, Nov 20, 12–1 PM, Fredericksburg
Frontera’s new location is ready for its close-up—ribbon snipping, Hill Country style.

Pumpkin Decorating Contest at Pioneer Library
Sun, Oct 26, 1–4 PM, Pioneer Library
Pumpkins, prizes, and bragging rights. Whether you carve, paint, or bedazzle—bring your gourd game.

Fredericksburg Trade Days: Treasure Hunter’s Paradise
Fri–Sun, Nov 15–17, Trade Days Site
Antiques, crafts, food, music—basically everything you didn’t know you needed until you saw it.

Light the Night Christmas Parade: Sparkle Season Begins
Fri, Dec 5, 6:30–9 PM, Main Street
150+ floats, twinkle lights for days, and that small-town holiday buzz that feels like a Hallmark movie—minus the canned snow.

Christmas Market at Pioneer Museum: Yuletide Chic
Sun, Dec 7, 10 AM–4 PM, Pioneer Museum
Artisan booths, music, and mulled cider in the museum courtyard. Your holiday spirit will thank you.

George H.W. Bush Gallery Reopens
Sat, Dec 6, 9–10 AM, National Museum of the Pacific War
A national treasure gets its grand reintroduction right here in Fredericksburg. History buffs, line up.

🏫 Business/School Highlights

Holiday Band Concert: FISD’s Festive Finale
Fri, Dec 12, 7 PM, Fredericksburg HS Auditorium
When the concert and symphonic bands take the stage, the holidays officially begin. Expect goosebumps (and maybe a sing-along).

🏆 Awards/Recognitions

Fredericksburg Chamber Wins Big
Announced Oct 12, Fredericksburg Chamber
Texas Chamber of the Year? Oh, they earned it. Innovation, impact, and Hill Country pride—all wrapped up in one shiny award.

🗓 Events: Junction/Kimble

Mule Deer Night: Wild at Heart
Sat, Oct 18, 5:30–8:30 PM, Junction
Good food, great people, and a cause worth raising a glass to. Conservation meets community under the Hill Country sky.

BPW Luncheon: Power Lunch, Kimble Style
Tue, Oct 21, 12 PM, Isaack’s Restaurant Back Room
When local businesswomen gather over lunch, expect ideas, networking, and maybe a few secrets swapped between bites.

Lions Club Luncheon: Where Service Meets Sandwiches
Tue, Oct 28, 12 PM, Isaack’s Restaurant
It’s the Junction Lions Club doing what they do best—serving community with a side of fellowship.

🏫 Business/School Highlights

Junction Eagles Soar at Academic UIL
Announced Oct 10, Junction ISD
District champs, baby. Junction’s students swept the Academic UIL competitions with brains, grit, and bragging rights to match.

🗓 Events: Brady/McCulloch

Cash Flow Lunch & Learn: Feed Your Business Brain
Wed, Oct 29, 12–1 PM, Brady Chamber of Commerce
Skip the spreadsheets and join a power hour packed with practical strategies to make your cash flow behave—just in time for Q4.

🏫 Business/School Highlights

Brady Choir’s Winter Concert: Harmonies & Holiday Vibes
Wed, Dec 10, 7 PM, Brady HS Auditorium
A cozy December night + classic and contemporary tunes = instant holiday spirit. Admission’s free, goosebumps included.

🗓 Events: Menard

Trunk or Treat, Menard Style
Fri, Oct 31, 5–8 PM, Downtown Menard
Decorated trunks, mountains of candy, and costumed chaos in the best way possible. Halloween’s heartbeat is right here on Main Street.

Menard Christmas Market & Parade: Holiday Glow-Up
Sun, Dec 7, 2–6 PM, Downtown Menard
Artisan booths, music, and a hometown parade that’ll warm even the chilliest December heart. Small-town holidays don’t get better than this.

🗓 Events: Harper, London, Castell, Llano, Doss

Harper Fall Festival: Small Town, Big Fun
Sat, Oct 19, 10 AM–4 PM, Harper Community Park
Craft vendors, music, kids’ games, and that unmistakable Hill Country hum. This is the kind of Saturday you’ll want to linger through.

Chili & Cheers at Harper Cook-Off
Sat, Nov 16, 11 AM–3 PM, Harper Community Park
A bubbling pot, bragging rights on the line, and neighbors judging each other’s recipes—affectionately, of course.

Jason Boland at London Dance Hall
Sat, Oct 26, 8 PM–Midnight, London Dance Hall
A legendary Texas country act meets a dance floor built for boots. This is the real deal.

Halloween Bash at London Dance Hall
Sat, Oct 26, 8 PM–Midnight, London Dance Hall
Costumes, live music, and small-town Halloween done right. Expect two-steppin’ witches and cowboys who actually commit to their outfits.

Castell Chili Cook-Off: Spice & Stories
Sat, Nov 2, 10 AM–4 PM, Castell General Store
Good chili tells a story. Castell’s cook-off has plenty—plus live music and a side of Hill Country hospitality.

Llano Christmas on the Square
Sat, Dec 7, 10 AM–6 PM, Llano Courthouse Square
Vendors, music, lights—everything festive packed into one charming square. If Christmas had a hometown, this might be it.

Doss Community Fall Dinner: Comfort on a Plate
Sun, Oct 20, 12–2 PM, Doss Community Center
Neighbors gather for a home-style feast that tastes like tradition. No RSVP required—just show up hungry.

Doss VFD Fundraiser: Fire Up the Night
Sat, Nov 9, 5–8 PM, Doss Schoolhouse
Dinner, live auction, and music to fuel the biggest community fundraiser of the year. This is small-town generosity turned all the way up.

🌤️ Weather at a Glance

Week of October 16-23, 2025

Well butter my biscuits and call me Doppler—fall’s struttin’ into the Hill Country like it owns the place. Highs this week’ll mosey along in the upper 70s to low 80s, with nights finally cool enough to make you think about diggin’ out that light quilt (we’re talkin’ mid-50s, give or take a porch breeze). A weak front mid-week might toss us a sprinkle or two, but don’t bet the farm on it—rain chances hover around 20–30% at best.

⚠️ Heads up, y’all: Thursday night through Friday there’s a slim chance of a feisty thunderstorm or two, mostly north of I-10. Nothing apocalyptic, but keep an ear out for wind gusts that’ll knock your hat clean off and maybe some brief downpours. Otherwise, it’s smooth ridin’: mild days, cool nights, and just enough breeze to keep the porch flags flappin’. Perfect weather for chili cook-offs, pumpkin patches, and pretending you don’t have a rake waiting in the shed.

Historic Holidays in Greater Mason County: Christmas 1920–1930

The sun sets early over the Texas Hill Country, and a chill settles in the clear December air. On Mason’s town square, cedar boughs and strings of homemade paper garlands adorn the storefronts, illuminated by the soft glow of shop windows and a few newly installed electric streetlights. A lone Model T chugs down Main Street, its engine’s rumble mingling with the distant sounds of church choirs practicing carols. Inside a cozy limestone farmhouse nearby, a family gathers by lamplight around a freshly cut Christmas cedar—the region’s tree of choice—its branches twinkling with delicate glass baubles and strands of popcorn garland (Homestead Museum, n.d.). “Christmas was celebrated in Fredericksburg in the loveliest manner,” a local editor wrote of the season, “the charm of yuletide enhanced by beautiful clear weather” (Fredericksburg Standard, 1920).

Advent in the Hill Country: Preparing for Christmas

As November turned to December, communities across Mason, Menard, Junction, Brady, Fredericksburg, and surrounding Hill Country towns began readying for the holidays. Advent season—the weeks leading up to Christmas—was a time of anticipation and togetherness. On Sundays, churches of every denomination lit Advent candles and taught children the story of the Nativity, often in both English and German in areas like Fredericksburg and Mason with strong German heritage. Many German-Texan families still observed old-country customs, including St. Nicholas Day on December 6, when children left their shoes out for treats, and the baking of traditional spiced cookies and stollen bread (Barr, 2022).

In Fredericksburg, the new Lions Club arranged to put up a community Christmas tree downtown in 1920 and invited choirs from all the local churches to sing in a county-wide program. “It was the spirit of Christmas that permeated the air,” the Fredericksburg Standard later recalled, describing how this united celebration became a cherished tradition (Fredericksburg Standard, 1920). Similar events unfolded in smaller towns. In Junction, the American Legion sponsored bonfire caroling; in Menard, the school Christmas program was the social event of the season, with children performing nativity plays in one-room schoolhouses. Rehearsals began weeks in advance so that Christmas Eve could be reserved for church and family gatherings (Brady Standard, 1920b).

Decorating was a community effort. Merchants and civic groups draped evergreen garlands and red ribbons on courthouse fences and shop doors. In Mason, local ranchers hauled wagons of cedar brush into town for wreaths and courthouse décor. By the mid-1920s, a few businesses displayed modest strings of electric Christmas lights, but most relied on kerosene lanterns and candlelight. Homes and churches were illuminated by lamplight; cedar trees were trimmed with homemade ornaments, tinsel, and occasionally candles clipped to branches for a brief, magical moment (Homestead Museum, n.d.). Families often kept the tree up through New Year’s Day before carefully storing away decorations for the next year (Barr, 2022).

Holiday commerce picked up momentum during Advent. General stores in Brady and Mason transformed into “Santa’s Stores,” offering dolls, mechanical toys, and fireworks. Advertisements in the Brady Standard (1920a) boasted “everything for the Christmas celebrators—fire-crackers, sky rockets and all kinds of fireworks.” Catalogs from Sears, Roebuck & Co. served as “wish books” for rural children dreaming of porcelain dolls or toy trains. Many families exchanged handmade gifts such as knitted scarves, carved wooden toys, or jars of preserves. As one store advertisement suggested, families sometimes pooled their money to buy a shared gift like an Edison phonograph for the household (Brady Standard, 1920c).

Christmas Eve: Community and Family Traditions

By Christmas Eve, towns were bustling with last-minute errands and festive anticipation. That evening, families donned their best clothes and gathered for candlelight services and pageants. In Brady, three churches—the Methodist, Baptist, and Presbyterian—hosted Christmas tree celebrations on December 24, 1920. Programs featured hymns, children’s recitations, and pageants like “Christmas Customs in Other Lands” (Brady Standard, 1920b). The highlight came when Santa Claus arrived to distribute paper sacks of candy, nuts, and oranges to each child (Brady Standard, 1920b).

German families in Fredericksburg, Mason, and Harper often emphasized Christmas Eve at home. After church, they returned to find the parlor transformed—the decorated tree unveiled, candles lit briefly, and carols sung in German, including “Stille Nacht.” Then came the Bescherung, or gift exchange, featuring modest but heartfelt presents: sewn dresses, carved toys, or a harmonica. Supper was simple: dry sausage, cheese, bread, and Christmas cookies like Pfeffernüsse and Lebkuchen (Barr, 2022). Some Mexican American families in the Hill Country observed Las Posadas, welcoming pilgrims into their homes for prayers and celebrating with tamales and sweet bread (Texas Heritage for Living, n.d.).

Before bed, children hung stockings—often just clean socks—by the mantle. Santa Claus had become widely known by this era, though some families still emphasized Christkind or St. Nicholas traditions. Outside, the Hill Country night was crisp and starlit. Occasionally, a norther brought frost or rare snow, like the light snowfall of 1929 (LBJ National Historical Park, n.d.). Families ended the night with Bible readings or prayers for peace in the post-WWI era.

Christmas Day: “Rejoice, for the Day Is Here”

Christmas morning began early, with children excitedly discovering oranges, apples, nuts, and peppermint sticks in their stockings—true luxuries at the time (Texas Heritage for Living, n.d.). Churches held special Christmas services, including Midnight Mass in Catholic congregations and mid-morning services for Protestants, filled with carols and greetings in the brisk winter air (Fredericksburg Standard, 1920).

The midday meal was the highlight of Christmas Day. Roast turkey, often sourced locally from McCulloch County—the “Turkey Center of the Universe”—was common, along with pork roasts in German households (Hallowell, 2015; Texas Heritage for Living, n.d.). Venison and quail supplemented the feast for hunting families. Sides included cornbread dressing, mashed and sweet potatoes, canned vegetables, pickles, and relishes. Desserts featured pecan pie, pumpkin pie, apple cakes, and fruitcake. Some families ordered fruitcake from Corsicana’s famous Collin Street Bakery, while others made their own, soaked in homemade wine despite Prohibition (Texas Heritage for Living, n.d.).

Afternoons were spent visiting relatives by car, wagon, or train, playing with new toys, and enjoying music. Some families owned radios by the late 1920s and tuned in to Christmas broadcasts. Yet the heart of the celebration remained face-to-face fellowship.

After-Christmas Traditions and New Year’s Cheer

The Twelve Days of Christmas were a time for continued visiting, charitable giving, and community connection. Newspapers printed holiday social notes and year-end reflections. Churches and lodges distributed food and clothing to those in need. New Year’s Eve brought lively dances in community halls, with polkas, waltzes, and foxtrots played by local bands. Watch Night services offered a quieter alternative, with congregations praying in the New Year at midnight. Across the countryside, gunshots and fireworks “shot in” the New Year—a Texas tradition (Barr, 2022).

Families took down their trees on January 1 or 2, eating the last popcorn garlands and burning the cedar in bonfires (Barr, 2022). Life returned to its rhythms, but the holiday memories lingered sweetly.

Closing Reflections: Then and Now

Looking back on Christmas in Greater Mason County during the 1920s reveals a world both familiar and enchantingly different. The essentials—family, faith, community, and goodwill—remain timeless. Imagine your ancestors celebrating under cedar branches and kerosene lamps, sharing homemade food and songs under the stars. In an era of post-war hope and pre-Depression uncertainty, communities came together with creativity and generosity (Brady Standard, 1920b; Fredericksburg Standard, 1920).

Today, as we string LED lights and shop online, it warms the heart to remember how resourceful and connected our predecessors were. Every homemade ornament and carol carried deep meaning. So as you prepare your own celebrations, picture a Hill Country Christmas Eve in 1925: courthouse lanterns glowing, choirs singing “Silent Night,” Santa handing out oranges, and families creating traditions that still echo today.

Click here to download the APA article including references page.

Your Turn: Do you have a Hill Country holiday story or photo from your family’s past? Share your memories with The Townie for a chance to be featured in upcoming editions.

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Dear Walt & Nadine,

Q: How do I price my handmade goods for the Art & Wine Fest without underselling myself? I crochet accessories and home goods (think cute coasters, seasonal garlands, chunky hats). This is my first year getting a booth, and I’m nervous about scaring people off with prices that feel too “Etsy,” but I also don’t want to burn out making $12 hats. How do I price for an event like this and still feel like it was worth it?

— Stuck on the Sticker Tag

WALT SAYS: You already know $12 hats won’t cut it, so let’s start there. This ain’t a charity table at a bake sale — it’s a booth at a festival where people are already paying $9 for a plastic cup of sangria.

Here’s my test: if you sell out, would you be happy or just tired and annoyed? If it’s the second one, your prices are too low.

Handmade means limited supply. Price like you only have one set of hands — because you do. That garland took you 4 hours? You’re not selling it for $20. Double it, maybe more.

Festival crowds aren’t always your long-term customers. They’re impulse buyers. Give ‘em a clear tag, a fair pitch, and the confidence that what they’re buying is special, not “cheap.”

And don’t apologize for the price. You made it. That’s enough.

NADINE SAYS: You’re wise to think this through. Pricing for events is different than online — here, you’re not just covering your materials and time, you’re paying for your presence. Booth fee, setup stress, and every minute you’re not home crocheting is part of the cost.

Here’s a framework:

1. Know your cost floor — materials + a fair hourly rate. Not minimum wage. A fair rate.

2. Add event overhead — divide your booth fee by how many items you expect to sell, then add that to each price.

3. Add margin for worth — that’s what gives you profit and pride. People don’t just buy the item, they buy the story, the skill, the seasonal magic. That’s worth something.

Use tiered pricing: small impulse buys ($8–$15 coasters), mid-range sweet spots ($25–$40 garlands), and showstoppers ($60+ statement pieces). This lets browsers become buyers without devaluing your craft.

And remember: a “no thanks” at $30 is better than a “yes” at $12 that leaves you dreading the next order.

Got more yarn than sense? Ask us before your next fest.

— Walt & Nadine

Click here to 👉 Submit your classified to The Townie.

Q: "Side Hustle, Side Worry?"
I’m just starting a side hustle—nothing major yet, just a few freelance gigs and maybe an Etsy shop. But I’m nervous about taxes. Do I need to set anything up before I make my first dollar? What should I know to avoid a disaster come tax season?

– Side Hustle, Side Worry

Okay, you know we have thoughts.

First: congrats on stepping into the side hustle game. Whether it’s freelance work, selling handmade goods, consulting, coaching, or something else entirely—earning your own money on your own terms is empowering and a little intimidating. Especially when the IRS enters the chat.

So let’s take the mystery (and fear) out of it. Here’s what to know before you make your first dollar—or very soon after:

🔹 You are a business now.
Even if you’re just testing the waters or only making a few hundred bucks a year, the IRS considers you a sole proprietor by default. That means your income is reportable and taxable, no LLC required (unless you want one—more on that in a sec).

🔹 Track everything from day one.
Open a separate checking account just for your side hustle. Keep every receipt, invoice, and record of payments. You don’t need fancy software at the start—Google Sheets or an app like Wave, Bonsai, or QuickBooks Self-Employed can do the trick.

🔹 Set aside at least 25-30% of what you earn.
Unlike a traditional job, no one’s withholding taxes for you. That means you’ll owe income tax and self-employment tax (hello, Social Security and Medicare). To avoid a gut-punch in April, make it a habit to squirrel away a chunk of every payment you receive.

🔹 Quarterly taxes might apply.
If you expect to owe more than $1,000 in taxes for the year, the IRS wants you to pay as you go. That means making estimated quarterly payments. (Fun!) The first year is often a pass, but in year two, if you're earning regularly, you'll want to plan for this.

🔹 Yes, you can deduct business expenses.
The silver lining of self-employment? Tax write-offs. Think: supplies, software, website fees, mileage, a portion of your home internet, etc. If it’s ordinary and necessary for your biz, it’s probably deductible. Just keep good records and don’t push it—this isn’t the time for creative accounting.

🔹 LLC? Not urgent, but maybe helpful.
You don’t need an LLC to start working. But it can offer legal protection and make your business feel more legit. If your side hustle starts growing, it’s worth exploring. Just know that forming an LLC is separate from how you’re taxed—unless you file to be taxed as an S-Corp, which is a later-level move.

🔹 Get help if you need it.
A quick consult with a tax professional can save you from big headaches later. You don’t need a full-time accountant, but having someone to answer your “is this deductible?” questions—or help you set up your books—can be a lifesaver.

You don’t need to have everything perfect before you start earning. But being a little proactive now can save you from panic later.

You're not just making money—you’re building something. And that deserves to be protected, respected, and yes, taxed smartly.

— Laurel & Reese

Dear Hazel Mae & Fern,

I’m trying to give my front porch a little fall flair, but between the heat hanging on and my wallet acting like it’s on a diet, I need something easy and cheap that still looks good. I’m not aiming for a whole pumpkin patch situation — just a touch of color to make it feel like October. Got any ideas that won’t break the bank or wilt before Halloween?

Thanks kindly,
Porch Proud (but tired)

Hazel Mae says: Well, sugar, you came to the right porch. First things first — bless you for knowing your limits. Fall decor doesn’t have to mean spending your grocery budget on mums and hay bales and that one giant heirloom pumpkin that costs more than a tank of gas.

Here’s what I’d do: head to your local feed store or nursery and grab a couple of terra cotta pots (or rescue some from your shed). Then pick up a flat of ornamental kale or pansies. Both come in beautiful purples, greens, and golds, and they can take a chill without acting dramatic about it.

Add a mini pumpkin or two — the kind that fits in the palm of your hand — and maybe a strand of twinkle lights if you’re feelin’ festive. Whole thing’ll cost less than a drive-thru dinner and look cute straight through Thanksgiving.

And don’t you dare buy one of those overpriced “Welcome Fall” signs unless it makes your heart sing. A swept porch, a pretty plant, and maybe a cozy throw on the rocker? That’s real welcome.

Fern adds: You know, fall in Texas doesn’t always come on time, so it’s smart to work with plants that don’t mind our confused seasons. Ornamental kale, like Hazel Mae said, holds up beautifully — and once the temps drop, the colors deepen, almost like they’re putting on a coat for winter.

Another favorite of mine is Mexican bush sage (Salvia leucantha). If you’ve got a sunny spot by the porch steps, plant one in the ground or in a big ol’ tub — the fuzzy purple blooms are like velvet and bring in pollinators, even this late in the season.

Also, think about repurposing what you’ve got. An old watering can? Fill it with cut branches from a redbud or crepe myrtle. A basket from the thrift store? Line it with a grocery sack and tuck in a couple of small potted plants.

It’s not about perfection — it’s about creating a little corner of comfort that makes you smile when you walk up. And I promise: a little goes a long way.

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Book Summary: The Good Life by Robert Waldinger

🌳 The Good Life: Tending the Garden of Connection

Imagine your life as a garden. From the moment you’re born, seeds are planted — some by you, some by your family, some by sheer luck. Over time, certain vines flourish, others wither, and some weeds creep in when you’re not paying attention. Robert Waldinger and Marc Schulz, the stewards of the longest-running scientific study on human happiness, argue that the quality of your garden — not its size, not the number of exotic plants, not the brand of the gardening tools — determines whether your life feels rich, purposeful, and joyful.

The book The Good Life distills 85 years of Harvard Study data into one startling conclusion: good relationships keep us healthier and happier. Not money. Not fame. Not perfect careers. Relationships. And like any good garden, they require ongoing attention, not occasional admiration.

Let’s walk through the main ideas — seed by seed, vine by vine.

🪴 1. Happiness Isn’t a Finish Line — It’s a Living System

Many of us grow up thinking happiness is something you arrive at — like pulling up to a well-kept house with a “SOLD” sign out front. The study’s findings challenge that. Happiness isn’t static; it’s more like a garden that needs watering. Some seasons will be lush, others dry, and the work is never “done.”

Across decades, researchers followed hundreds of participants through marriages, divorces, illnesses, job losses, and windfalls. Those who reported the highest levels of life satisfaction weren’t the ones who avoided hardship — they were the ones who kept tending to their relationships through it. They didn’t wait for the perfect weather to plant; they made do with the soil they had.

🌼 2. Relationships Are the Roots of Well-Being

Here’s the core finding: The strength of our social bonds is a better predictor of long-term health than cholesterol levels. Seriously. People with strong, supportive relationships lived longer, got sick less often, and recovered faster when they did. Loneliness, on the other hand, acted like chronic stress on the body — raising inflammation, impairing sleep, and shortening lifespans.

This doesn’t mean you need dozens of friends. A thriving garden doesn’t have to be big; it just has to be rooted in healthy soil. A few deep, reliable connections matter more than a hundred shallow ones. For small-town readers, this might ring especially true: it’s often the porch conversations, potluck suppers, and chance encounters on the square that build the real safety net.

🌻 3. Connection Isn’t Automatic — It’s Cultivated

We sometimes assume friendships are like wildflowers: they’ll just keep blooming if they started strong. But relationships are more like heirloom tomatoes — they need pruning, staking, and intentional care. Life transitions — graduating, moving, changing jobs, raising kids, retirement — act like seasons. Without conscious effort, once-vibrant vines can quietly wilt.

The happiest study participants made a habit of small gestures: phone calls, handwritten notes, checking in when someone’s been quiet. It’s not grand declarations; it’s consistent tending. Even introverts benefited from maintaining a handful of trusted ties.

The authors suggest scheduling “social maintenance” the way you’d schedule car oil changes. If you wouldn’t drive 50,000 miles without checking your engine, why go years without nurturing your closest bonds?

🌳 4. Good Relationships Don’t Mean Easy Ones

A healthy garden still has weeds, pests, and storm damage. Likewise, strong relationships include conflict. What matters is how you handle it. Couples who bickered but ultimately supported each other fared better than those who avoided all conflict but simmered in silent resentment.

The researchers found that “secure attachment” — knowing someone will be there for you when it counts — mattered more than constant harmony. In other words, a bit of pruning is good; pretending the weeds aren’t there isn’t. For rural communities, this hits home: disagreements happen at the diner counter and the school board alike. But mending fences (sometimes literally) keeps the garden alive.

🌞 5. Attention Is the Sunlight of Relationships

In today’s distracted world, attention is scarce. Yet the study showed that quality of attention — being genuinely present — was a decisive factor in relationship strength. You can’t grow sunflowers in perpetual shade.

Being fully present for even a short conversation can outweigh hours of distracted co-presence. Think about it: a five-minute, eyes-up chat on the sidewalk can mean more than an hour scrolling side by side on the couch. Attention nourishes connection like sunlight on leaves.

🍂 6. Loneliness Is Not Just Sad — It’s Toxic

Loneliness doesn’t always look like isolation. Many participants were “lonely in a crowd,” surrounded by people but lacking real connection. The data showed that chronic loneliness correlates with higher blood pressure, worse immune function, and earlier cognitive decline.

It’s like a creeping blight that slowly weakens the entire garden. And unlike in movies, loneliness isn’t fixed by one magical friend appearing. It’s addressed by gradual, consistent planting and nurturing — joining groups, initiating small conversations, reaching out even when it feels awkward.

🌱 7. Small Investments Compound Over Time

One of the study’s biggest lessons is that tiny, regular acts of connection have compounding effects, like watering a sapling regularly until it grows into shade-giving tree. Participants who checked in with friends monthly or made time for regular walks with partners weren’t happier overnight — but twenty years later, their emotional gardens were thriving.

This is good news: you don’t need to overhaul your social life tomorrow. You just need to pick one plant and start watering.

🌿 8. Purpose and Community Are Intertwined

Beyond personal relationships, people who felt embedded in a community — through volunteering, civic engagement, religious congregations, or neighborhood ties — reported higher life satisfaction. These communal “gardens” offered shared soil: mutual support, identity, and meaning.

For rural Texans, this resonates deeply. Whether it’s church suppers, county fairs, or informal neighbor check-ins during a storm, community is often the invisible trellis holding our vines upright.

🌾 9. It’s Never Too Late to Replant

Some participants didn’t develop strong social networks until retirement. Others rekindled old friendships in their 70s. Remarkably, their health and happiness still improved. The garden metaphor shines here: even if weeds have overrun your plot or the soil’s gone dry, with steady work, it can come back to life.

The brain remains plastic, the heart remains open, and relationships can regrow even after long neglect. So if your garden feels barren, the answer isn’t despair — it’s picking up the trowel again.

🌻 10. Measuring a Good Life Is About How It Feels, Not How It Looks

Finally, the researchers remind us: the most joyful participants weren’t always the wealthiest, the most accomplished, or the most famous. Many lived ordinary lives in small communities. What set them apart was the texture of their daily experience: feeling loved, useful, and connected.

A fancy greenhouse with no sunlight and dry soil won’t grow much. But a humble patch, tended with care, can overflow with color.

📝 Bringing It Home

For readers of The Townie, the message of The Good Life isn’t abstract philosophy. It’s a quiet reminder that the front porch chats, the shared casseroles after a funeral, the late-night calls, and the “just checking in” texts are not small things. They’re the daily watering that makes a life flourish.

Tending your garden doesn’t require wealth or status. It requires noticing, showing up, forgiving, and reaching out. Whether you’re 25 or 75, surrounded by people or feeling rootless, the work of cultivation is always available.

And that’s the real promise of the good life: it grows where you tend it.

🌾 Gratitude Season Readings — Week of 10/16/25

Aries (Mar 21 – Apr 19)
Gratitude asks you to pause between sprints. You're wired for movement, but this week, the lesson is in the stillness between strides. Notice the people who’ve shown up quietly, consistently, without needing fanfare. Thank them—not with grand gestures, but with presence. Sit still long enough to let appreciation land where ambition usually lives.

Taurus (Apr 20 – May 20)
Gratitude asks you to honor what’s steady. You’ve been pruning, simplifying, letting go. Now, look at what remains—the friendships that feel like warm bread, the spaces that soften you, the routines that keep you grounded. This week, practice saying “thank you” not just to people, but to the foundations you’ve built.

Gemini (May 21 – Jun 20)
Gratitude asks you to quiet the chatter. So many voices, ideas, and possibilities swirl around you. But underneath all that noise is a single clear note: the gift of people who truly get you. Find them. Thank them. Share a long conversation without checking your phone. Gratitude lives in the spaces between your words.

Cancer (Jun 21 – Jul 22)
Gratitude asks you to turn inward, not out of retreat but reverence. You’ve carried so many others. This week, thank the parts of yourself that keep showing up—your resilience, your tenderness, your deep well of care. Make a small ritual just for you. Gratitude begins at your own hearth.

Leo (Jul 23 – Aug 22)
Gratitude asks you to step out of the spotlight and into the circle. You shine naturally, but this week, notice who’s been holding the lantern when you were tired. Thank them with sincerity, not performance. Let your heart be loud, not just your presence. Gratitude will deepen the warmth you share.

Virgo (Aug 23 – Sep 22)
Gratitude asks you to bless the unfinished. You often give thanks once everything’s tidy, but this week, honor the messy middle—the projects half-done, the relationships still evolving, the self you’re becoming. Say thank you for the process, not just the product. There’s grace in imperfection.

Libra (Sep 23 – Oct 22)
Gratitude asks you to choose yourself. You’ve been balancing everyone else’s scales. This week, notice the quiet desires you’ve shelved. Rearrange your space, your schedule, your priorities to reflect your own joy. Say thank you to yourself by making your world beautiful for you.

Scorpio (Oct 23 – Nov 21)
Gratitude asks you to surface. You’ve done deep work, and it’s powerful—but gratitude lives in the daylight. Step outside. Share what you’ve learned. Let others see your face, not just your metamorphosis. Thank the people who stood by you while you transformed, even when they didn’t fully understand.

Sagittarius (Nov 22 – Dec 21)
Gratitude asks you to arrive. You’ve been chasing horizons, but this week, the view is right here. Thank the path beneath your feet, the people who’ve walked beside you, and the moments that didn’t need a passport to matter. Gratitude turns “someday” into “today.”

Capricorn (Dec 22 – Jan 19)
Gratitude asks you to rest on your mountain. You’ve worked hard, scaled steep slopes, and built something real. This week, don’t plan the next climb. Look around. Thank those who supported your ascent and the parts of yourself that refused to quit. Let satisfaction settle in your bones like a warm fire.

Aquarius (Jan 20 – Feb 18)
Gratitude asks you to ground your vision. You live in the future, but the present is quietly waiting to be appreciated. Build something with your hands, write a note, fix a hinge, plant a seed. Thank the physical world for holding your dreams. Revolution starts with roots.

Pisces (Feb 19 – Mar 20)
Gratitude asks you to find your shoreline. You’ve been flowing into others, dissolving into their tides. This week, step onto solid ground. Thank yourself for the ways you hold space. Thank the people who respect your boundaries. Gratitude thrives where softness meets structure.

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