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🪶 Letter from the Editor

Hey neighbors,

There’s a specific kind of quiet that settles over the Hill Country in mid-January. As Hazel Mae and Fern put it so perfectly in this edition, the land is currently "in its underwear"—stripped of the lush distractions of spring and the frantic energy of the holidays.

For a long time, I fought this kind of quiet. I thought "good" meant "busy" and "exciting" meant "productive." But as I’ve settled back into the rhythm of our life here, I’ve realized that these ordinary, seemingly "boring" weeks are actually the glue. They are the moments where we build the capacity to handle the chaos when it inevitably returns.

In this week’s issue, we’re leaning into that steady momentum. We’re looking at why "clean conversions" are the best friend of your small business right now, and why it’s perfectly okay to protect your pace by saying "no" to the wrong requests.

Also, I have to point out a very special addition to our porch today. We are starting a new feature to help some of our favorite neighbors find their forever homes. If you scroll down, you’ll meet Zeke. He’s an oh-so-adorable husky currently waiting at Second Chance Mason Animal Rescue. Honestly, one look at that "Zeke smile" and you’ll see exactly why we couldn’t wait to introduce him to y'all. ;)

Whether you’re heading to the Odeon for Johnny Nicholas or just sitting on the porch watching the deer reclaim the yard, I hope you find a little peace in the routine this week.

Stay steady,

— Katie Milton Jordan
Editor, The Townie
📬 [email protected] // 📞 325-475-4991

The Two Insights Your Business Needs Right Now

Running a business in this region has never been simple — but right now, it’s especially easy to misread the signals.

Some things are working better than they look. Other things feel “fine” right up until they aren’t. Based on what we’re seeing across shops, services, ranch-adjacent businesses, and Main Street operations, here are two insights worth sitting with this week.

Insight #1: Which work converts cleanly right now

Pay close attention to the work that moves from inquiry to “yes” without convincing, chasing, or re-explaining yourself three times.

Right now, the cleanest conversions are coming from offerings that are familiar, clearly scoped, and easy to understand. The jobs where customers nod and say, “Yep, that’s what I need,” without asking for five custom tweaks. This isn’t the season for stretching every project into something bigger or shinier. It’s the season for repeating what already lands well.

If something keeps closing smoothly, honor it. That’s not stagnation — that’s momentum doing its quiet work.

Insight #2: Filtering inquiries without guilt

Not every inquiry deserves a “yes,” and not every “no” needs a long explanation.

We’re seeing business owners feel worn down not by workload, but by misaligned requests — projects that drain energy, underpay, or pull you off your core work. Filtering inquiries early isn’t unkind; it’s responsible. Clear boundaries save everyone time.

You’re allowed to say: That’s not what we do anymore.
You’re allowed to say: That’s outside our scope.
You’re allowed to protect your steady pace.

Guilt-free filtering keeps your momentum intact.

A Small Townie Takeaway

This week isn’t about hustling harder or reinventing your whole operation. It’s about staying with what’s already moving forward — the work that fits, the clients who get it, the pace you can sustain. In a place like this, longevity matters more than flash. Keep your boots on the same road a little longer. That’s how trust — and profit — compound.

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Fresh off the Porch

Events

• Mason — Concert Night at the Odeon Theater: Johnny Nicholas (Sat, Jan 17, 7:00 PM, Odeon Theater) — Odeon Preservation Association.
  One of the Odeon’s favorite performers, songwriter Johnny Nicholas, returns with his full-spectrum Americana sound. A veteran musician who’s played with legends from Bonnie Raitt to Asleep at the Wheel, Johnny will bring blues, Texas swing and honky-tonk flair back to Mason’s historic theater.

• Fredericksburg — Fredericksburg Book Festival (Sat, Jan 17, 11:00 AM, Pioneer Memorial Library) — Fredericksburg Literary Society.
  Book lovers are invited to this free second-annual festival featuring nine Texas authors. Enjoy author talks, signings, kids’ arts-and-crafts, and even custom on-the-spot poems from the Typewriter Rodeo troupe. A free trolley will shuttle attendees among downtown venues, making it easy to soak up all the literary fun.

• Mason — Mason County Chamber of Commerce Annual Awards Night (Thu, Jan 29, 6:00 PM, The Old Peanut Mill) — Mason Chamber of Commerce.
  An evening for local businesses and neighbors to celebrate the past year’s accomplishments. The Mason Chamber’s annual banquet includes dinner, networking, and recognition of community contributions. Tickets and tables are available for purchase as the Chamber says “thank you” to members and volunteers.

• Fredericksburg — Mardi Gras Masquerade Gala (Fri, Feb 6, 6:00 PM, The Edge Event Center) — Hill Country Animal Rescue.
  Pull out your masks and beads – this Mardi Gras Gala brings New Orleans flair to Fredericksburg for a great cause. Guests will enjoy an unforgettable night of live music, Cajun-inspired celebration, and charitable giving. Proceeds benefit local animal rescue efforts, so you can party with a purpose under the Mardi Gras moon.

• Junction — Texas Sheep Dog Trials (Thu–Sun, Feb 12–15, 7:00 AM, Hill Country Fairgrounds) — Texas Sheep Dog Association.
  Watch top herding dogs from across the state show off their skills on the ranch range. This four-day trial event (free for spectators) will run sunup to sundown, as talented border collies deftly maneuver sheep through gates and pens. It’s a family-friendly showcase of old-fashioned skill and a unique Hill Country tradition.

• Brady — 37th Heart of Texas Country Music Festival (Thu–Sat, Mar 19–28, various times, Brady Civic Center & venues) — Heart of Texas CMA.
  Ten days, 24 live shows and dances – Brady becomes the heart of classic country music each March! This renowned festival brings Grand Ole Opry stars and Texas legends for nightly concerts, dances, and even daytime jam sessions. It’s the ultimate celebration of traditional country music, drawing fans statewide to Brady’s multiple venues.

• Mason — 10th Annual Chamber Music Festival (Fri–Sun, Mar 27–29, various times, Odeon Theater & FUMC) — Mason Chamber Music Festival.
  Marking a decade of classical music in Mason, this three-day festival offers something each day. Friday kicks off with a lunchtime string quartet concert, Saturday features violinist Patrice Calixte with the Artisan Chamber Players, and Sunday closes with a “Viennese Classics” matinee. All performances are free or donation-based, showcasing world-class chamber music in our small-town setting.

• Llano — Llano Earth Art Fest (LEAF) (Fri–Sun, Mar 27–29, 10:00 AM, Grenwelge Park) — Llano Earth Art Fest Committee.
  Celebrate art and nature on the Llano River at this internationally-known earth art festival. LEAF is home to the World Rock Stacking Championship, where artists balance stones into gravity-defying sculptures. Enjoy three days of music, natural artwork, workshops, and family fun along the riverbank as creatives from around the world turn rocks, driftwood and dirt into masterpieces.

• Mason — Spring Arts & Wine Festival (Sat, Apr 4, 10:00 AM, Mason Historic Square) — Mason Chamber & Art Guild.
  Spend a leisurely spring Saturday on Mason’s downtown square sampling local wines and browsing Hill Country art. The Mason Arts & Wine Festival will feature regional wineries, artists and crafters, live music, and food vendors. It’s a full day of small-town fun — sip, shop, and celebrate the creative spirit of Mason amid bluebonnet season.

• Mason — Joint Chamber Mixer (Thu, Apr 9, 5:00 PM, Peter’s Prairie Vineyard) — Mason & Brady Chambers of Commerce.
  Chamber members from Mason and Brady will mingle at this first-ever joint networking mixer. Hosted at a local vineyard, the evening includes live music, yard games, prize giveaways and plenty of wine. It’s an exclusive chance for Hill Country business owners to connect with neighbors, share ideas, and toast regional success together.

Community Features

• Mason — Puncherdome Reborn — After a 2024 storm leveled Mason’s beloved “Puncherdome” stadium, rebuilding is finally underway. School board members and the construction team broke ground on the new R. Clinton Schulze Field last week. The new stands will look much like the old ones, but sturdier – a welcome sight for Puncher fans eager to cheer again on home turf later this year.

• Llano — Safeguarding History — Llano County is on a mission to preserve its oldest public records. Handwritten deed books from the 1800s and even a 1909 election register (once kept in a cigar box) are now part of a major archival project. The County Clerk’s office is restoring fragile ledgers and expanding digital access, ensuring generations to come can explore Llano’s rich history with ease.

Business/School Highlights

• Llano — Academic Champs — Llano ISD students are earning high marks outside the sports field. Llano Elementary finished first in its district’s 2025–26 academic UIL competition with 90 team points, and Llano Junior High also topped the charts. From math to spelling, local kiddos brought home a haul of medals – proving our Yellowjackets are as sharp in the classroom as on the field.

Awards/Recognitions

• Mason — Stock Show Stars — More than 130 Mason County youth competed at the 101st Annual Junior Livestock Show & Expo last week. After days of showing animals, a special “Championship Drive” crowned the Grand and Reserve Champions. Hometown exhibitors like Della Osbourn (Grand Champ Steer) and Suttyn Smith (Grand Champ Swine) earned top honors – and a big congratulations from the entire community!

• Brady — Grand Champion Steer — At the McCulloch County Junior Livestock Show in Brady, 4-H/FFA member Payton Nuncio exhibited the Grand Champion Steer, which later sold for a record $10,000 at the premium auction. Dozens of Brady-area youth showed rabbits, goats, lambs, swine and cattle in the two-day show. Thanks to generous buyers, the auction raised over $220,000 to support our young exhibitors’ ag projects.

Hill Country Weather

A rollercoaster of a winter week is ahead. Sunshine and highs in the 60s will give way to a dry cold front every few days, knocking overnight lows to freezing. No rain on the horizon, so expect clear skies and gusty north winds behind each front. Keep jackets handy for brisk mornings, and enjoy the mild afternoons while they last.

Rural Policy & Funding Watch

Severe drought conditions have local governments on alert. McCulloch County just enacted a 30-day burn ban effective Jan. 12, joining Mason County’s 90-day ban already in place. Officials cited the fire hazard posed by extremely dry rangeland. Meanwhile, Brady’s commissioners are seeking grants for an outdoor emergency siren system to improve rural public safety warnings. On the regional level, state and federal drought relief programs remain a hot topic – but neighbors here know self-reliance, so volunteer fire departments and county crews are gearing up to protect what they can until the weather breaks.

Economic & Small Business Intel

The latest sales tax rebate numbers paint a mixed picture for our small-town economies. Acting State Comptroller Kelly Hancock announced a $1.2 billion January rebate payout statewide, up about 4.9% from last year. Closer to home, Menard County notched a 10% jump in its rebate (to $38,000) – a sign of healthy local spending. Brady’s rebate of $114,000 was up a modest 1%, while Mason County saw a 4% dip to $33,000. These fluctuations suggest some Hill Country towns are holding steady or growing, but others are feeling the pinch of tightened wallets. Still, entrepreneurs report strong weekend tourist traffic, and many local shops remain optimistic that upcoming spring events will boost sales. Overall, the Hill Country economy is chugging along – not roaring, but resilient as ever.

Agriculture & Livestock Notes

“Very dry” is the refrain on everyone’s lips. Rangeland and winter pastures are parched, and stock tanks are critically low after months of scant rainfall. Ranchers are supplementing with hay earlier and more often than usual, though the mild weather has helped stretch feed supplies a bit. County agents report that burn bans are in effect and fire danger is high – a spark from a brush pile could spell disaster. On the bright side, cattle put on good condition in the pleasant days we’ve had, and market prices for livestock remain strong. But without rain this winter, the outlook for spring grasses is poor. All of us across the Hill Country are doing our rain dances and praying 2026 brings wetter days to our farms and ranches.

Market Snapshot

Cattle: The seller’s market continues – lightweight calves and feeders are fetching near-record prices at regional auctions, reflecting low herd numbers statewide. Recent sales saw stocker steer calves often $2.50–$2.80/lb and solid bred cows in high demand.
Hay: Quality coastal and alfalfa hay is steady to firm in price, with round bales commonly $100+ and small squares $8–$12. Supplies are tight due to drought, but a mild winter has tempered panic-buying so far.
Pecans: The 2025 pecan crop was average, but grower prices ticked up from last year, bringing some smiles. In-shell improved varieties are moving around $2.40–$2.60/lb, with retail gift-shop pecans $10–$12/lb shelled.
Overall: Fuel and feed costs remain higher than a year ago, but strong cattle and commodity prices are helping our ag producers stay in the black as we ride out the dry spell.

Grant Watch

Good news for rural go-getters: several grant opportunities are open to give our communities a boost. T-Mobile’s Hometown Grants program is still rolling, offering up to $50,000 for small-town projects through 2026 – think library upgrades, park improvements, downtown Wi-Fi, you name it. Our local leaders can apply with a community project idea and have a shot at extra funding for the town. Also on the radar: the Tocker Foundation’s grants for rural public libraries (deadline Jan. 15) aim to help tiny libraries get new tech, books, or even building repairs. And for our creative economy, the Texas Music Office has grants for music education and community music programs in 2026. Whether you’re dreaming of a splash pad for the city park or seed money for a cultural festival, now’s a great time to round up partners and chase those grants – a little paperwork could bring big benefits back home.

Tourism Pulse

Winter’s no off-season in the Hill Country – visitors are still finding their way to our neck of the woods. Weekends have seen solid activity: hunters finishing out deer season, wine enthusiasts touring our wineries, and couples on getaways enjoying small-town shops. Fredericksburg continues to be a magnet, of course, but towns like Mason, Llano and Junction are sharing in the tourism love with events and mild weather drawing folks out. Looking ahead, local B&Bs and inns are already fielding spring reservations. The upcoming wildflower bloom and outdoor festivals (hello, April bluebonnets and rock-stacking in Llano!) are expected to bring an even bigger influx. Our chambers of commerce say travel inquiries are up, and new vacation rentals are popping up to meet demand. All signs point to a busy spring tourism season – which means more dollars in local tills and more friendly faces on our Main Streets. We’ll be ready with warm Texas howdies for each and every one of them.

Editor’s note: All listings verified and current for the January 15, 2026 edition of The Townie.

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The Quiet Return: When Ordinary Weeks Become the Glue

Somewhere along the way, we learned that a “good life” looks exciting.

Big plans. Big changes. Something always happening. And if you live rural? That pressure gets louder. Like the real world is happening somewhere else. Like you’re supposed to be chasing it.

But what if the ordinary weeks are the ones actually holding you together?

What if boredom isn’t the enemy… but the doorway to peace?

Take a second and think about your own routine.
The one you barely notice anymore.
The coffee cup.
The drive.
The porch sit.
The same chair you always land in.

When was the last time you let that feel enough?

For a long time, I couldn’t. Growing up sheltered in a rural place, I couldn’t wait to escape. I wanted adventure. Noise. Stories. So in my 20s and 30s, I chased it — hard. Travel. Chaos. Big feelings. And I loved it.

But here’s what surprised me later:
That “boring” stability I grew up with?
It’s what gave me the capacity to enjoy all that adventure.

And then life got heavy.

Loss. Grief. The kind of years that knock the wind out of you. I lived on autopilot. Reacting. Surviving. Letting the days decide for me.

Maybe you’ve been there too.

Then something shifted — not loudly, not dramatically. Just quietly.

I left a steady job and went back out on my own. It was scary. Uncomfortable. The first months felt like more effort than reward. But I built a small weekday ritual: show up, do the work, connect, repeat.

Nothing glamorous.
Just consistent.

Now my mornings look simple. Tea. A window. Hill Country light. Deer wandering through like they own the place. Ninety minutes of focused work. And then — a calm I didn’t used to have.

Maybe your version looks different.
Maybe it’s five minutes alone before the house wakes up.
Maybe it’s a walk after dinner.
Maybe it’s a work block you protect like a boundary.

Whatever it is — notice it.

I really felt the shift last Thanksgiving. No big plans. No crowd. Just a quiet meal, FaceTiming old friends, and reading more books than I have in decades.

And I realized something:
I wasn’t bored.
I wasn’t lonely.
I wasn’t bracing for impact.

I was peaceful.

That’s when it clicked.

We chase excitement, but our nervous systems don’t always want it. Sometimes “exciting” feels like stress. Sometimes adventure is overrated. Sometimes the bravest thing you can do is build a life you don’t need a vacation from.

Living rural, it’s easy to feel like you’re missing out.
But what if it’s better to live in peace… and visit chaos when you want adventure?

Instead of living in chaos and escaping to the country to recover.

You’re allowed to want boring peace.
You’re allowed to love ordinary weeks.
You’re allowed to come home to yourself.

This week, I hope you notice one quiet ritual in your life.
Don’t upgrade it.
Don’t post it.
Just feel it.

Because those small, ordinary moments?

They’re not small.

They’re the glue.

One more thing, since this is a Townie porch…

If you really knew me, you’d know that alongside publishing The Townie, I also spend a lot of my time teaching people how to use AI in practical, grounded ways — not to hustle harder, but to create clarity where things feel overwhelming.

In December, I hosted a free 4-part AI Action Class based on The Best Year by Intelligent Change, focused on reflection and thoughtful preparation. Those sessions are still available to watch anytime on YouTube.

In January, I’m doing it again — this time with a new free 4-part AI Action Class inspired by Mel Robbins’ Let Them Theory. It’s about releasing unnecessary pressure, choosing clarity over urgency, and letting go of what isn’t yours to carry.

The series starts today January 15 at 9:30am CDT. If you’d like to join, just hit reply and I’ll send you the calendar invite. Y’all are welcome.

Here’s to choosing how we move — before the year gets loud.

Dear Hazel Mae & Fern,

We’ve lived on our place outside town for almost ten years now, but winter always makes it feel strange and unfamiliar — bare trees, muddy paths, nothing “doing much.” Folks keep telling us winter is the best time to walk the land and notice patterns, but I don’t rightly know what I’m supposed to be seeing. What exactly should I be paying attention to this time of year?
— Cold Hands, Open Eyes

Hazel Mae says:

Well now, Cold Hands, first thing I’ll say is this: winter strips a place down to its underwear. No flowers flirting with you, no vines hiding bad decisions, no tall grass pretending a soggy spot doesn’t exist. What you see now? That’s the honest truth of your land.

Bundle up, stick your hands in your pockets, and walk slow. Real slow. Watch where the water settles after a rain — that tells you more than any fancy soil test. Notice which paths your boots naturally take. That’s where future walkways want to be, whether you planned ‘em or not.

Look at your trees. Who leans toward the sun? Who stands stubborn as an old rancher? Those shadows stretching long in winter will tell you where summer shade will land when you’re desperate for it. And don’t ignore the wind. If it keeps slapping you in the same place every time, congratulations — you’ve found where not to put the porch swing unless you enjoy being scolded by January.

Winter ain’t empty. It’s just telling the truth without makeup.

Fern says:

I think of winter as the land breathing out.

When growth pauses, patterns speak more clearly. Walk after a frost and feel how the ground firms underfoot in some places and stays soft in others — that’s soil structure whispering. Notice where leaves gather on their own; those spots want to be beds or resting places.

Pay attention to light. Winter sun is lower, more deliberate. Watch how it moves across the day — where it lingers, where it never quite reaches. Those quiet observations can guide where you’ll plant later, or where a bench might belong, or where nothing ever seems content to grow — and that’s okay too.

And listen. Without birdsong and buzzing, you can hear the land’s subtler sounds: the creek shifting stones, the wind threading through bare branches, the creak of old fences. Those sounds tell you how connected everything already is.

You don’t need to do anything right now. Walking is enough. Noticing is enough. Winter teaches patience by example.

Hazel Mae (one more thing, because of course):

If you come back inside with muddy hems, cold cheeks, and a head full of thoughts you didn’t have before — congratulations. You did it right. Pour yourself something warm, make a note or two, and leave the rest for spring.

The land remembers who paid attention.

Got a question for Hazel Mae & Fern?
Send it in. We’ll put the kettle on, pull on our boots, and walk it out with you.

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🌾 Steady Momentum Readings — Week of 01/15/26

Aries (Mar 21 – Apr 19)
You’re used to bursting out of the gate, Aries, but this week asks you to keep your hand steady on the reins. Progress is happening—even if it feels quieter than you’d like. Think slow coffee sips instead of energy drinks. One small follow-through matters more than a dramatic leap right now. Keep showing up, even when no one’s clapping yet. The road knows your boots by now, and that counts for something.

Taurus (Apr 20 – May 20)
This week feels like finding your rhythm again—the good kind, where your shoulders drop and your breath deepens. What you’ve been tending is beginning to respond. Not with fireworks, but with roots. Stay consistent. Don’t rush what’s finally settling in. There’s comfort in repetition right now, and a quiet power in staying put long enough to see results take shape.

Gemini (May 21 – Jun 20)
You may feel tempted to juggle too many ideas, but steady momentum asks you to pick one thread and keep weaving. The magic is in focus, even if it feels a little boring at first. Conversations deepen when you don’t rush past them. Let one plan grow legs before chasing the next spark. Slow doesn’t mean stuck—it means intentional.

Cancer (Jun 21 – Jul 22)
You’re learning how to move forward without abandoning your softness. This week rewards gentle persistence—checking in, following through, keeping promises to yourself. Emotional progress can be just as real as outward success. Trust that what you’re building internally will support you later. Like a well-lit porch at dusk, your consistency offers comfort—to you and others.

Leo (Jul 23 – Aug 22)
You don’t need to perform this week. Just be reliable. Show up. Keep the flame tended instead of flaring it high. Recognition will come, but first comes the work that no one sees. There’s pride in knowing you didn’t quit when things felt quiet. Steady momentum suits you more than you think—it turns effort into legacy.

Virgo (Aug 23 – Sep 22)
This is your kind of week: practical, measured, and quietly satisfying. Small adjustments make a big difference now. Don’t underestimate the power of routine or refinement. Each thoughtful choice stacks on the next, building something solid beneath your feet. Progress doesn’t need applause—it just needs care.

Libra (Sep 23 – Oct 22)
Balance returns not through perfection, but through consistency. Keep choosing what feels aligned, even if it’s subtle. Relationships benefit from steady attention instead of big gestures. Say what you mean. Do what you say. The calm you’re cultivating now becomes your anchor later.

Scorpio (Oct 23 – Nov 21)
You’re moving forward in ways others might not notice—and that’s fine by you. This week favors endurance over intensity. Stay with what you’ve committed to, even when old doubts whisper. Power builds quietly now, like pressure beneath the surface. Trust the process. You know how to hold steady better than most.

Sagittarius (Nov 22 – Dec 21)
Adventure doesn’t always mean motion—it can mean commitment. This week asks you to stay the course instead of seeking a new horizon. There’s wisdom in seeing something through. Keep walking, even if the scenery hasn’t changed yet. Momentum comes from staying present, not running ahead.

Capricorn (Dec 22 – Jan 19)
You’re in familiar territory: slow gains, real progress, no shortcuts. This week affirms that your patience is paying off. Keep your head down and your standards steady. What you’re building has weight to it. Let that be enough motivation for now.

Aquarius (Jan 20 – Feb 18)
Your ideas are finding traction when paired with follow-through. Keep grounding your vision in action. This week favors practical steps over big theories. Share less, do more. The momentum you create now will support future leaps. Innovation loves consistency more than it lets on.

Pisces (Feb 19 – Mar 20)
You’re learning that forward movement doesn’t have to feel urgent. Gentle effort carries you further than bursts of inspiration. Tend to your daily rituals, your creative habits, your emotional boundaries. Like water shaping stone, your steady presence is making its mark.

💫 Until next week, keep walking—slow enough to notice how far you’ve already come.

Zeke is the kind of dog who makes strangers smile back at him — because he’s already smiling first. This four-year-old husky has mastered the leash life and greets the world with confident charm and “let’s go!” energy. He’s devoted, friendly with everyone he meets, and carries himself like he knows he’s your future best friend. If you’re ready for a loyal sidekick who brings both charisma and heart, Zeke is waiting to meet you at Second Chance Mason Animal Rescue — give them a call and see if sparks fly.

I don’t know, ladies, but I think Zeke might be the one! 🔥💍

💌 SHARE THE LOVE

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If you enjoyed this edition of The Townie, hit the button below and share it with a friend, your neighbor, or that one cousin who’s always “thinking about moving out here.”

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