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Tailgates, Town Pride & a New Hill Country Venture Fest
Local momentum, football season, and a bold new vision for October 2.

08/21/25

After the July 4th floods, rebuilding starts from the ground up. That’s why we’re proud to be Together with ERNA Sands, this week’s Headline Sponsor.

this week’s edition powered by our headline sponsor
ERNA Sands is producing high quality road base essential for local road repair, construction, and more. Stop by 224 Evans Lane Mason TX M-F from 6am-3pm to view our products in person or call 325-216-4189 to place your order.
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✍️ Letter from the Editor
There’s a hum in the air this time of year — not quite fall, not quite summer, but full of spirit. The football fields are waking up, Main Streets are bustling, and our inbox is overflowing with good news from every corner of the region. It’s a sweet spot, and this week’s edition celebrates it.
But I also want to talk about what’s next.
This October 2nd, we’re launching something big: the first-ever Greater Mason County Venture Fest, hosted at Fly Gap Winery. It’s part celebration, part collaboration, part call to dream bigger for our rural towns — and we want you involved.
We’re gathering entrepreneurs, students, civic leaders, and creatives from across the region to spotlight the energy and innovation already happening right here at home. If you’re a small business owner, a student with ideas, a neighbor with vision, or someone who just loves this place — we’d love to talk.
We’re currently looking for:
Sponsors and partners (for visibility and impact)
Speakers and storytellers (especially students!)
Volunteers and vendors (with heart and hustle)
👉 Take a peek at the vision here.
And hit reply if you’re curious — let’s grab coffee and talk about your role in this.
In the meantime, this issue of The Townie is full of the everyday wins and hometown pride that make events like Venture Fest possible in the first place.
Thanks, as always, for being part of this. We’re just getting started.
— Katie
What kind of stories do you want more of in The Townie? |
🪴 Fresh Off the Porch 08/21/25
This week’s Fresh off the Porch is buzzing with life across the Hill Country — from football season openers, parades, and rodeos to wine shuttles, book fairs, and Oktoberfest planning. Communities are pitching in with food drives, playground makeovers, and block parties, while schools and businesses mark milestones like new programs, expansions, and long-awaited upgrades. Local talent is shining too, with students, volunteers, first responders, and small businesses earning statewide recognition and national honors. Altogether, the region feels both energized and neighborly — balancing tradition with fresh starts, and celebrating the everyday wins that keep small towns thriving.
Events
Mason Punchers kick off their football season Friday at the Puncherdome. Expect a full crowd and tailgates.
Brady Bulldogs host Coleman this Friday, 7:30 PM, at Bulldog Stadium. The opener always draws a big turnout.
Menard River Fest brings live music, food trucks, and floats on the San Saba River this Saturday.
Junction Farmer’s Market opens Saturday morning at the Courthouse Square with local produce and crafts.
Fredericksburg’s First Friday Art Walk on Sept 5 highlights new exhibits and artist receptions across town.
Mason Library story hour for preschoolers is Friday at 10 AM, kicking off the fall season.
Gillespie County Fair Parade rolls Aug 23 with floats, bands, and classic cars down Main Street.
Mason Chamber breakfast mixer is Aug 27 at Willow Creek Café — networking begins at 7:30 AM.
Brady Labor Day Rodeo runs Aug 30–Sept 1 with rodeo events, live music, and a Saturday night dance.
Labor Day Wine Shuttle tours Fredericksburg wineries Sept 1–2. Tickets selling fast.
Mason’s Hunters’ Appreciation Night is Sept 6 at the Community Building with BBQ, raffles, and live auction.
Junction High Theater Club presents a one-act play Aug 29, free to the public.
Mason Community Choir sings a patriotic set Sept 7 at St. Paul’s Lutheran Church.
Oktoberfest Fredericksburg runs Oct 3–5 — tickets available now. Expect packed streets and polka.
Mason County Fair & Rodeo is Sept 12–13, featuring stock shows, cook-offs, and carnival rides.
Brady Lake Association hosts a clean-up day Sept 14 with volunteers meeting at 9 AM.
Fredericksburg Trade Days returns Sept 20–22 with 300+ vendors at Sunday Farms.
Mason High hosts a homecoming parade Sept 26 downtown, followed by the big game.
Menard ISD holds its fall book fair Sept 22–26, open to students and families.
Junction’s Wild Game Supper fundraiser is Oct 4 at the Lions Club Hall. Proceeds benefit local scholarships.
Fredericksburg Film Festival runs Oct 10–12 at the historic theater, showcasing indie films.
Mason’s Annual Scarecrow Contest kicks off Oct 15 with displays around the Square.
Brady’s annual Goat Cook-Off is Sept 27–28, a crowd favorite with music and competitions.
Junction ISD Homecoming is Oct 18, with a parade and pep rally on the square.
Fredericksburg Christmas Bazaar preview night is Nov 1 at Marketplatz.
Community Features
Volunteers repainted Mason Community Playground equipment bright new colors.
Menard food pantry received a truckload of fresh produce from San Antonio donors.
Mason Animal Rescue placed 12 dogs and cats in homes last weekend.
Junction Library summer reading finale drew 100 kids for pizza and prizes.
Fredericksburg Girl Scouts planted flower beds at the nursing home.
Mason volunteer firefighters trained alongside new recruits this week.
Brady resident launched a “Blessing Box” for food and essentials outside her home.
Junction seniors celebrated a new AC system at the community center.
Mason cheerleaders surprised elementary kids with a back-to-school pep walk.
Fredericksburg FFA students cleared storm debris for ranchers.
Menard 4-H families organized a clothing swap before school started.
Mason Historical Society unveiled a new exhibit on early ranching life.
Brady church hosted a community-wide back-to-school bash with free haircuts.
Junction Lions Club built wheelchair ramps for two local households.
Mason Quilters donated handmade blankets to the nursing home.
Fredericksburg Rotary raised $8,000 for polio eradication at its charity dinner.
Mason High students decorated downtown storefronts for spirit week.
Menard County youth volunteers repainted the old jail museum.
Brady Community Garden harvested record tomatoes and donated to the pantry.
Junction Boy Scouts completed an Eagle project building picnic tables at the park.
Mason’s senior walking group celebrated logging 1,000 collective miles this summer.
Fredericksburg Main Street committee added new benches downtown.
Mason Lions Club organized an eyeglass collection drive.
Brady neighbors held a block party potluck, welcoming three new families.
Junction veterans group hosted a free fish fry for military families.
Business & School Highlights
Mason welcomed Morning Glory Brews, a new coffee trailer on the Square.
Brady ISD reported a 10% bump in dual-credit enrollment this semester.
Menard’s laundromat reopened with free Wi-Fi and new machines.
Mason boutique The Wild Thread launched an online store.
Fredericksburg ISD awarded teachers supply grants for classrooms.
Junction ranch supply store expanded with new feed bins and fencing.
Mason ISD introduced a new Ag Science teacher expanding shop programs.
Brady High marching band debuted new uniforms after 15 years.
Fredericksburg bakery added artisan bread with new hires from culinary school.
Junction ISD rolled out Chromebooks for all middle schoolers.
Mason Clinic added a new pediatric nurse practitioner to its staff.
Brady bank branch announced extended Saturday hours.
Fredericksburg distillery is releasing a seasonal peach whiskey this fall.
Mason ISD robotics team announced entry into the state competition.
Menard’s grocery store added a fresh produce section after renovations.
Brady construction company landed a contract to expand the city pool.
Junction school cafeteria rolled out a salad bar for students.
Fredericksburg Chamber launched a small business mentoring program.
Mason High senior earned a perfect ACT score, spotlighted by the district.
Brady hospital hired its first bilingual physical therapist.
Fredericksburg winery opened a new tasting room downtown.
Mason’s feed store celebrated its 50th anniversary with customer giveaways.
Junction welding shop expanded to include student apprentices.
Menard ISD partnered with a tech nonprofit for coding workshops.
Fredericksburg boutique hotel announced a rooftop bar opening this fall.
Awards & Recognitions
Mason EMS honored at regional conference for July flood response.
Brady FFA student won state poultry science award.
Fredericksburg’s Becker Vineyards received a national gold medal.
Junction coach Mike Herrera named Coach of the Week statewide.
Mason Chamber recognized Janice Keller with Community Spirit Award.
Menard 4-H member earned reserve champion goat honors.
Brady hospital ranked top rural Texas hospital for satisfaction.
Fredericksburg grad won national STEM scholarship.
Junction fire chief celebrated 30 years of service, honored by council.
Mason ISD board recognized donors who funded $20K in scholarships.
Brady artist won best in show at the Hill Country Art Fair.
Fredericksburg police officer received a lifesaving award.
Mason rancher named Conservationist of the Year by Texas Ag group.
Junction librarian honored with a statewide literacy award.
Brady youth baseball team advanced to regional championships.
Fredericksburg teacher selected for a national fellowship program.
Mason county fair queen crowned at last weekend’s pageant.
Menard volunteer EMT received recognition for 15 years of service.
Brady chamber named local hardware store “Business of the Year.”
Fredericksburg chef featured in a Texas Monthly food issue.
Mason volunteer honored with President’s Service Award for 1,000 hours.
Junction ISD student placed 2nd in statewide essay contest.
Brady city manager recognized for leadership in infrastructure planning.
Fredericksburg Rotary received district award for community impact.
Mason Boy Scout troop received a national honor for conservation work.
If The Townie was the talk around town, how would you rate it — from ‘needs fixin’ to ‘can’t stop braggin’ on it’? |
🌤️ Weather at a Glance

08/21/25
Well now, listen up, y’all—this week’s fix is servin’ up a little bit of everything, like a potluck supper. We’re kickin’ things off Thursday (August 21) with a few ornery afternoon thunderstorms that could drop soaked-and-swollen downpours, possibly stirrin’ up some flash floods and wild wind gusts. After that little sprinkle, the heat’s fixin’ to crank on up: highs steppin’ from the upper-80s into the 90s as we mosey into Friday through the weekend, with peak scorchin’ on Monday flirtin’ right around 100°F. Nights ain't much relief, hoverin’ in the low to mid-70s.
All week long, expect mostly sunny and scalding temps, with those thunder rumbles poppin’ in Thursday and again maybe Tuesday. If you’re handy with a calendar, you’ll notice the rain chances thin out after the front on Thursday—after that, it's just the sun sittin’ heavy the rest of the stretch.
So keep your canteens full, shade nearby, and maybe hold off on haulin’ lawnmowers ‘til sundown—this heat’s got more stick-to-your-skin “pick-up” than a stubborn tumbleweed.

Community Content & Classifieds
What town do you call home? |
💼 Job Board / Help Wanted
🦌 Hunting Guide Needed – Fredonia, TX
Full-time hunting guide needed for MLD season + ranch hand work in the off-season.
📞 Call Justin Mondrik at 830-317-1977 for more info.
🛠️ Local Services & Contractors
Powers Aquatics Construction & Landscaping
📞 Call Lloyd Powers at 325-446-6085
Nailed It Clearing and Dirt Work – Josh Nail
Land clearing + dirt work
📞 325-347-7665
Twisted K Construction – Ashton Kettinger
Rural construction work
📞 830-333-4589
🫙 For Sale / Local Products
Sheri Ivy’s Homemade Salsa
$12/pint. Made locally. Limited batch.
🛒 Stop by London Grocery & Grill (17451 US-377, London, TX 76854)
📞 Or call (325) 475-2296 to place your order!
2020 Grand Design SOLITUDE 377MBS Fifth Wheel
$42,500. Sleeps 10. 40 ft with 4 slide outs, king bed, bunks, Cummins Onan generator. Well maintained. Mason County.
📞 Call Joel at (830) 777-7550 for more info.
🎟️ Community Events & Fundraisers
London Community Assoc. Raffle – Drawing Sept 13
Win firearms or a Lyssy & Eckel gift card.
🎟️ Tickets: $5 each or 5 for $20
📞 Call Philip at 325-446-5344
Click here to 👉 Submit your classified to The Townie.
Snoop that listing! — Real Estate

Sponsored by: Shayne Smith, Homestead Real Estate 325-347-4012
📍 325 East Rainey Street, Mason, TX
Built in 1954, this charming red-brick home is tucked just minutes from the local schools. With 3 bedrooms, 2.5 baths, and a cozy 1,866 sq ft footprint, it sits on a quarter-acre lot—plenty of yard without the upkeep. Inside, you'll find warm wood finishes, spacious rooms, and updates throughout. The sellers are even offering a roofing allowance to help you get started fresh. This one’s got great bones, and even better potential.
💬 Want to see it in person? Call Shayne Smith at 325-347-4012 or email [email protected].
3BR / 2BA home on small acreage in Erna, TX. 1985 double-wide mobile home needs full remodel. Well, septic, and electric in place. Nice front-yard shade tree and direct highway access. $75,000. Call Randy at (325) 347-2520.
Click here to 👉 Submit your real estate or rental to The Townie.
Business Backbone with Walt & Nadine

Sponsored by Olive Branch Counseling & Training
📍 Now serving children and adults in McCulloch and surrounding counties
From ages 3 to 103, Olive Branch is here for the hard stuff—grief, trauma, transitions, and everything in between. You don’t have to do life alone. Their compassionate, licensed team offers counseling for individuals and families navigating real-life challenges, right here in rural Texas.
📞 Call: 210-564-4310
🌐 olivebranchsa.com
Are you a local business owner? |
Dear Walt & Nadine,
I run a modest little booth at Trade Days, mostly handmade candles and soaps. Business is decent — especially during fall and spring — but lately I’m feeling buried under the weight of everything I could be doing. Social media, shipping orders, booking every event, chasing wholesale, maybe even opening a shop one day… I’m pulled in ten directions and not sure what’s actually worth my time.
How do I grow without burning out?
— Scented and Spinning
Click here to 👉 Submit your Q to Walt & Nadine.
💬 WALT SAYS: You’re not alone, kid. Every booth at Trade Days has a dream behind it — and a tired person packing bins at 6 AM.
First off, you don’t need a storefront. Not unless people are already banging down your door and you’re turning away orders. Stick to what’s working.
What’s your best seller? That’s your north star. Pour more of those, sell ‘em where they move fast, and stop making stuff just because it’s “cute” or trending on TikTok. You’re a business, not a hobby table.
And quit trying to do everything at once. You don’t need to be everywhere — you need to be excellent somewhere.
💼 NADINE SAYS: Walt’s right — “more” isn’t always better. It’s just busier.
Let’s ground this: what’s actually profitable for you? Look at your sales. If Trade Days brings in consistent cash, prioritize that. If social media’s a chore with no conversions, consider dropping to one platform or posting only around events.
You might also make a seasonal plan instead of chasing year-round growth. For example, focus on high-impact markets like Fredericksburg’s Trade Days or Oktoberfest, and prep for gift season with a limited product line you can make in batches. Burnout often comes from over-customizing and under-delegating.
And if you ever do want to scale, start by tightening your systems — not adding new ones. A well-run booth beats a chaotic shop every time.
🕵️♀️ The Biz You Didn’t Know Existed
Cross Keys Designs – “Let Us Tell Your Story!”
Interior design rooted in personal storytelling—spaces that reflect your journey, style, and soul.
🔗 FB: CrossKeysDesignsWIN: Women’s Innovation Network – “Women in Business: Networking + Learning Together”
A regional women’s business network with regular events, mentorship, and community support.
🔗 FB: WINRV EMT – “Mobile RV Repairs. Reliable Parts. Ready to Roll.”
On-the-go RV service and parts for Texans with wanderlust.
🌐 rvemt.comHeart of Texas Taxidermy – “Preserving Your Trophies for a Lifetime”
Local taxidermist with deep Texas roots and a law enforcement background.
🌐 heartoftexastaxidermy.comHouse of Joy Art Studio – “Art from the Heart of the Hill Country”
Local artist Joy Milliorn brings creativity and community to San Saba through watercolor workshops, artisan events, and an inspiring studio space. Explore, create, and connect.
🌐 houseofjoyartstudio.com
*sponsored 👉 Click here to advertise in The Townie — all ads free until Oct.
💼 Job of the Week
ERNA Sands is Hiring!
Join a growing team at Mason’s own sand plant. Entry-level role with warehouse + office tasks. Must be 18+, able to lift 50 lbs, and eager to learn. We’ll train the right fit.
📧 Apply: [email protected]
*sponsored 👉 Click here to advertise in The Townie — all ads free until Oct.
Career & Money with Laurel and Reese

Sponsored by Alison Pounds Yoga
Because even small-town superheroes need to reset.
This week, Laurel & Reese are hearing from students, volunteers, and everyday leaders trying to balance community pride with personal peace. When your calendar’s full of parades, tailgates, book fairs, and bake sales, it’s easy to forget that you deserve care, too.
Somatic yoga offers a gentle, body-based way to unwind the nervous system—especially for folks who’ve been running on empty. It’s not about fancy poses or perfect flexibility. It’s about coming home to yourself.
If your body feels like it’s been carrying the whole town, this practice is your permission to pause.
📍 Offered by Alison Pounds, a trauma-informed somatic yoga teacher helping Hill Country folks reconnect with rest.
🌐 alisonpoundsyoga.com | IG: @alisonpoundsyoga
*sponsored 👉 Click here to advertise in The Townie — all ads free until Oct.
Do you want the Townie delivered via Text? |
Subject: Stuck Between Spirit Week and Burnout
Signed, Overextended in the Outfield
Dear Laurel & Reese,
Can you help a small-town overachiever find the off-switch?
I’m a high school senior juggling student council, cheerleading, the fall play, and college applications—all while working weekends at the local feed store (yes, the one with the anniversary giveaway). This week I helped decorate downtown for spirit week and prepped for the homecoming parade float, and I’m on snack duty for the football game.
Don’t get me wrong—I love my community. I’m proud of everything I’m involved in. But lately, I’ve started to dread the things I used to look forward to. I’m constantly tired, my grades are slipping, and I haven’t even touched my scholarship essays.
Is it okay to step back without disappointing everyone?
Sincerely,
Overextended in the Outfield
Click here to 👉 Submit your Q to Laurel & Reese.
Okay, you know we have thoughts.
First of all: we want to scoop you up, hand you a thermos of sweet tea, and tell you that you’re doing so much—because you are. And it’s okay to love your town, your people, and your school and still need a break from being the reliable, high-energy MVP of it all.
What you’re describing isn’t failure—it’s a very natural (and smart!) early warning system for burnout. You’re hearing it now, which means you have time to make some graceful exits before the crash.
Let’s reframe: Stepping back isn’t quitting—it’s delegating. It’s prioritizing. It’s leadership. Here’s how to get started:
🛠️ 1. Make a “must-do” list.
What’s truly non-negotiable this fall? (Think: college apps, school credits, your job if it’s helping pay for anything important.) Everything else is up for strategic rebalancing.
💬 2. Start some “step-back” conversations.
Try something like:
“Hey, I’ve loved being part of [cheer/snack duty/parade], but I’m at capacity this semester. Can I help transition someone else in?”
Most adults and peers will get it—and if they don’t? That’s not your burden.
📝 3. Build in rest like it’s a job.
If you don’t schedule recovery time, your body will do it for you (and it’s less polite about it). A nap is not a weakness. A Friday night off is not a crime.
🎯 4. Zoom out: Who are you doing all this for?
College committees? They’d love to see initiative and self-awareness. Community? They’ll keep cheering for you, even if you’re not at every event. Yourself? You deserve energy for your own future—not just everyone else’s needs.
And here’s the kicker: the people who truly value you won’t see your “no” as a disappointment. They’ll see it as a sign of someone who’s learning to lead with intention, not obligation.
You are more than your calendar, more than your clipboard, more than your to-do list. And the fact that you’re asking this question now? That’s the kind of wisdom that will serve you far beyond senior year.
You’ve got this—and we’re rooting for you from the bleachers and the quiet corners.
With so much respect,
Laurel & Reese
Home and Garden with Hazel Mae & Fern

This week’s home & garden tips are brought to you by:

sponsor
🛋️ Cross Keys Designs – “Let Us Tell Your Story”
Your home isn’t just a place—it’s a reflection of your life, your memories, your style. Cross Keys Designs helps you bring that story to life through curated interiors that feel personal, soulful, and deeply yours.
🛠️ Let your home speak. www.crosskeysdesigns.com
Dear Hazel Mae & Fern,
We just moved back to Mason after ten years away — city living wasn’t for us. The kids are enrolled, my husband’s already grilling with the neighbors, and I’m volunteering at the library again. Life feels full.
Here’s my pickle: Our house came with a yard full of crepe myrtles, and they’re growing like they’ve got something to prove. They’ve got blooms, sure, but they’re leggy, leaning, and look more like wild teenagers than graceful ladies. I don’t want to chop them down, but I also don’t want to be that yard with the mess.
Can you help me tame them without losing their charm?
—With hope and hedge trimmers
Click here to 👉 Submit your Q to Hazel Mae and Fern.
Hazel Mae: Oh, welcome home! And bless those crepe myrtles — they're about as Hill Country as tailgate nachos and parade candy. But you’re right, left alone too long, they’ll go all gangly and awkward like a freshman trying to dance. First things first: don’t prune them in August, or you’ll send them into shock and shame. Wait ‘til late winter — February’s best.
When you do prune, channel your inner Southern grandma: firm, loving, and not afraid to nip bad behavior in the bud. Take out the suckers at the base, trim crossed branches, and shape for airflow, not vanity. And sugar, never top them — that’s “crepe murder” and we’ll be forced to judge.
Fern: I’m smiling — not just at your crepe myrtle conundrum, but at the joy tucked between your lines. Isn’t it something, how life blooms when you root yourself where you belong?
As for your trees, think of them like spirited children. They thrive with structure, not punishment. Mulch the base (but not too close to the trunk), water deeply once a week in this heat, and let the sun do its magic. Grace will return in time — to the yard and to your rhythm here in the Hill Country.
And one more thing: If you're volunteering at the library again, maybe suggest a little native plant reading display. We could use more gardeners who lead with both heart and horticulture.
With pruning shears and pride,
Hazel Mae & Fern
🔨 Contractor’s Corner

sponsor
Sponsored by Refuge Decor & Designs
From paint color consultations (thinking Clary Sage for a soft refresh? Or Alabaster for that clean, calm glow?) to full space makeovers, Tessa brings local charm, expert eyes, and just the right amount of “let’s do this” energy to every project—starting at just $50.
📞 Call 254-630-8950 | 💻 FB: @RefugebyTessa

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It’s hotter than a seatbelt in a church parking lot — and we say that’s all the more reason to sprinkle a little joy on your week. Below are our handpicked deals, treats, and everyday upgrades to help you feel good, look good, and support The Townie while you’re at it. Go on, treat yo’self.
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🌿 QVC – Porch-Ready Picks
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Travel and Dreamers: for when you want to wander but not too far…
Sponsor
The Seaquist House | 405 Broad St, Mason, TX
Tucked just two blocks north of the courthouse, The Seaquist House is a towering reminder that small towns hold big stories. With its limestone turrets, original woodwork, and whispers of Texas history around every corner, this restored 19th-century mansion is open to dreamers and daytrippers alike.
📍 Mason’s own castle is waiting. Don’t just drive by — come wander inside.
🌐 seaquist.org
Possum Kingdom Lake Trails
If you’re craving big skies, lake breezes, and trails that’ll leave your Fitbit begging for mercy, Possum Kingdom is worth the drive. About three hours from us, it’s far enough to feel like a getaway, but close enough for a sunrise-to-sunset adventure.
With nearly 16 miles of hike and bike trails, you’ll find everything from beginner-friendly loops to rocky climbs with views that’ll knock the dust right out of your boots. The trails wind through cedar and mesquite, skirt the lake’s bright blue coves, and open up to ridgelines where you can see forever. It’s Hill Country grit with a splash of lakeside shine.
Pro tip: Pack plenty of water, sunscreen, and a hearty picnic. The loops connect easily, so you can wander short and sweet or make a whole day of it. And if you stick around ‘til evening, the sunsets over the cliffs are pure Texas gold.
📍 3901 State Park Rd 33, Caddo, TX 76429
📞 (940) 549-1803
🕒 Open daily, 8 a.m.–5 p.m. | $4 Adults, kids under 12 free
💻 Possum Kingdom State Park Info
Are you new to the area (within the last 18 mos)? |
🎶 Rural Hometown Vibes 🎶
We’ve been cooking up something special for your speakers. Meet Rural Hometown Vibes — The Townie’s very own playlist, packed with 41 songs to carry you from Friday night lights to a lazy Sunday porch swing.
It’s a mix of small-town swagger, Texas grit, and toe-tapping joy — perfect for road trips, backyard BBQs, or just sweeping the kitchen with a little more attitude.
So turn it up, darlin’, and let the weekend start early.
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Have a great week, ya’ll!