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Menard Is Making Room for the Birds
Backroads & Heartlands Edition — July 9, 2026
The Townie
Backroads & Heartlands Edition
JULY 9, 2026 · KNOW THE BACKROADS. USE THE FRONT DOOR

🪶 LETTER FROM THE EDITOR
Dear neighbors,
A note landed in my inbox this week from a town about forty minutes from here, and I haven't stopped thinking about it since.
It came from a handful of folks in Menard — birders, dark-sky volunteers, master gardeners, master naturalists — telling me about a project called Bird City Menard. They're applying by September 1st for an official Bird City Texas designation, the kind that recognizes a town for protecting bird habitat and teaching its own people to notice what's already flying over their heads. Stockpen Crossing. Low Water Park. Fort McKavett. The Presidio. Names I've driven past more times than I can count without knowing they'd become some of the best birding along the San Saba.
What struck me wasn't the certification. It was the line right after it: that's really just the first phase. A nature center is coming this fall. A star party is happening in less than a week. Someone built a bird blind out of mostly recycled material because that's what was on hand and that's what there was time for.
This whole edition keeps circling back to that same quiet instinct — a town deciding what it's going to make room for. Menard is making room for its herons and warblers. And Thursday night, Fort Mason City Park makes room for its 61st Round-Up — five days past a hard anniversary, the town doing the thing it has always done, which is show up for itself.
None of that is complicated. It's just neighbors deciding, over and over, what belongs here, and then doing the small, unglamorous work of protecting it.
Grab your coffee. There's a river worth watching this week.
With love and dust on my boots,
Katie Milton Jordan, Editor
[email protected] · 325-475-4991

🌾 FRESH OFF THE PORCH
Events & Community
🤠 This Weekend: Mason's 61st Round-Up
MASON
61st Annual Mason County Round-Up & Pro Rodeo
Friday–Saturday, July 10–11 · Ft. Mason City Park Arena & Courthouse Square · Mason TX Rodeo Association / Mason County Chamber
Two nights of UPRA/CPRA-sanctioned rodeo — $9,500 added, no steer wrestling this year — with performances Friday and Saturday at 7:30 PM and slack Saturday at 8:00 AM. Saturday morning brings the Roundup Parade twice around the courthouse square, followed by the Arts & Crafts Festival, Queen's Court, a Tejano dance, Billy Goat Bingo, and Pro Rodeo Hall of Fame clown Leon Coffee working the arena. Sixty-one years running, and it still fills up.
2026 headline musical act not yet published — check business.masontx.org before making plans around it.
MASON
Fort Mason 175th Anniversary Reenactment
Saturday, July 11 · 1:00 PM · Fort Mason
A hundred and seventy-five years of Fort Mason, marked right in the middle of Round-Up weekend. A quiet, dignified nod to the ground this whole county is built on.
MASON
Also This Weekend
Washer Pitching Tournament benefiting the Mason VFD (Sat, 11 AM, registration at Ft. Mason Park); Spring Street Waterpark for the kids after the parade ($10/child); live music at James River Icehouse (Fri, 8 PM), Spring Street Collective (Sat, 11:30 AM), and Crockett's on the Square with Luke Johanson (Sat, 7 PM); and "Minions and Monsters" at the Odeon Theater Friday night ($6).
🐦 Bird City Menard — Save the Dates
MENARD · SAN SABA RIVER CORRIDOR · SEE THIS WEEK'S FEATURED STORY
Three ways to join Menard's bird-city movement
Star Party at the Presidio — Wed, July 15, 8:30 PM. Free, open to the public, no RSVP required. An evening of dark-sky and astronomy outreach led by the Lights Out/Dark Sky team. Event details →
Bird Blind Completion at Presidio San Saba — late July, exact date still firming up. A new birding structure built from 80–90% recycled and upcycled materials. Watch Bird City Menard's Facebook page for the date.
Intro to Birding Day — Sat, August 22, morning program, free and open to the public. Beginner-friendly, with guest experts from Bexar Audubon. Venue to be announced — watch Bird City Menard's Facebook page for details.
facebook.com/BirdCityMenard · photos, updates & event details as they firm up
📆 Coming Up in August
JUNCTION
The Summer Classic CPRA Rodeo returns to the Hill Country Fairgrounds Aug 14–15 (gates 6 PM Fri, rodeo 7 PM both nights), with the parade — "Once Upon a Time" — down 4th & Main Saturday at 10 AM. Stock contractor not yet confirmed for 2026; check junctiontexas.com before printing anything definitive.
HARPER · LLANO · MASON
290 Market Days return to Harper Community Park Aug 8; the Llano Chamber marks 40 years with a Business After Hours on Aug 25; and Mason's Q3 Chamber Mixer lands Aug 27 at Parr Vineyard & Cellars.
🏡 Around the Community
MASON
Mason High School's Class of 2026 Takes Its Bow
Congratulations to Ainsley Burns and Corbin Martinez, named Athletes of the Year, and Hannah McFarland and Jaxson Reichenau, named Academic Athletes of the Year. Four students, a whole school proud of them.
📡 HILL COUNTRY BRIEFING
What the Region Is Watching
🌡 Weather & Conditions — Hot, dry, and drying further as a ridge builds over the region — highs mid-90s to near 100°F, overnight lows in the 70s. A few eastern spots could reach Heat Advisory levels (105°F) Thursday through Saturday, right across Round-Up weekend, though nothing was active as of this writing. Rain chances stay low all week. Hydrate, seek shade at outdoor events, and check on neighbors and animals in the heat. Sources: NWS Austin/San Antonio (EWX), NWS San Angelo (SJT).
🌵 Fire & Range Conditions — Statewide drought has eased sharply since March (99% of Texas in some drought down to about 49%), but locally the trend is running the other way — San Angelo just posted its 14th-driest June on record, and fire danger is climbing with the building heat. Burn-ban status for our area couldn't be confirmed this week — check texasburnbans.net or your county judge's page before any outdoor burning.
🐄 Livestock Market — Fed cattle eased for the first time in weeks (week of July 6) — southern cash around $255/cwt, dressed $403/cwt — a real pullback after months of near-record calf prices ($450/cwt benchmark for 500–600 lb steers). Sheep and goat prices are still sitting at the June 16 San Angelo sale figures; the auction was dark the week of July 4, so fresher numbers weren't available at press time. Figures are point-in-time — refresh before any trading decisions.
🐑 Livestock Health — USDA has confirmed 32 New World screwworm cases (31 in Texas, 1 in New Mexico) under Gov. Abbott's disaster declaration. It's a real, developing concern for anyone running sheep, goats, or cattle — talk to your vet if you notice anything unusual, and keep an eye on USDA APHIS updates.
💰 Grant Watch — Texas Rural Communities (TRC) grants remain the most actionable line for local nonprofits — up to $10,000, average around $3,000 — but the current cycle's deadlines have closed; watch for the fall cycle to open. Several other FY2026 Texas Rural Funders listings closed in June as well.
📸 Tourism Pulse — Mason's Round-Up weekend is the region's big visitor draw this cycle. Fredericksburg's summer pari-mutuel horse racing at the Gillespie County Fairgrounds runs another two-day meet July 16–17 — confirm exact times on the official Fair & Festivals Association page.
📖 FEATURED STORY
The Quiet Work of Making Room
How a handful of Menard neighbors turned a stretch of the San Saba into a town watching its birds — and what that says about what a place decides to protect.
There's a stretch of the San Saba River, just outside Menard, where the water moves slow enough that you can hear it think. Stockpen Crossing, the old-timers call it — a low, easy crossing where cattle used to ford the river a hundred years before anyone thought to bring binoculars. These days, if you show up early enough, you might find someone standing very still at the water's edge, looking up — not because anything dramatic is happening, but because something small and green just landed in a cottonwood, and they want to know its name.
That's the whole story of Bird City Menard, more or less. Nothing dramatic. Just people deciding to pay closer attention to what was already there.
The project is aiming for something specific: official Bird City Texas designation, a certification jointly administered by Audubon Texas and the Texas Parks and Wildlife Department. It isn't a beauty contest. Towns earn it by protecting bird habitat, reducing the everyday threats birds face, and teaching their own residents to notice and care for what's flying over their heads. Menard is applying by September 1st. But talk to the people behind it for five minutes, and you understand fast that the certification isn't the point. It's the receipt for work already underway.
The receipts are along the San Saba. Stockpen Crossing. Low Water Park. Fort McKavett. The Presidio — the old fort site that's been standing sentinel over this stretch of river since before Texas was Texas. Species counts at all four have been climbing as the habitat work continues, which is either a coincidence or exactly the point, depending on who you ask.
Nobody outside Menard did this work. That part matters. Bird City Menard is a handful of local volunteers — people with backgrounds in birding, in dark-sky preservation, in master gardening, in master naturalist training — working alongside the Menard Chamber of Commerce and Beautification of Menard. Not a foundation. Not a grant-funded nonprofit with a downtown office. Neighbors who happened to know things — one about bird migration, one about night skies, one about what a native plant needs to survive a Hill Country July — who decided those things were worth organizing around. That's a particular kind of civic muscle small towns keep in reserve: the knowledge was already scattered across a dozen kitchen tables. Somebody just had to ask everyone to bring it to the same room.
You may remember them from a few months back, when project leader Mark Wilson asked the whole region to help pick a mascot for the initiative. That was Bird City Menard doing what it always does: inviting the town in on something that could have stayed a committee project, and choosing instead to make it a shared one.
September 1st is a deadline, not a finish line. "That's really just the first phase," the team wrote when they reached out to us — and they mean it. A nature center announcement is coming this fall. Beyond that, the group is candid that certification is a floor, not a ceiling; whatever Menard builds from here, they intend to keep building.
In the meantime, there are three things worth putting on your calendar, all of them free, all of them open to anyone willing to make the drive.
On July 15th, at 8:30 in the evening, the Lights Out/Dark Sky team is hosting a Star Party at the Presidio — an evening of dark-sky and astronomy outreach under some of the least light-polluted air left in this part of Texas. No RSVP required. Just show up, find a spot, and look up.
Sometime in late July — the exact date is still firming up, so watch Bird City Menard's Facebook page for the announcement — a new birding blind at Presidio San Saba will be finished. It's built from 80 to 90 percent recycled and upcycled material, which tells you something about how this whole project operates: resourceful before flashy, useful before pretty, and pretty anyway, because things built with that much care usually are.
And on the morning of August 22nd, Bird City Menard is hosting an Intro to Birding Day — a beginner-friendly morning built for people who've never picked up a field guide in their life, with guest experts from Bexar Audubon coming up from San Antonio to help. No experience required, no gear expected. Just curiosity and a willingness to stand outside before the heat sets in.
Here's the thing about a project like this: it doesn't ask you to already know anything. You don't need to identify a painted bunting on sight to stand at Stockpen Crossing at seven in the morning and feel something shift. You just need to be willing to stand still and let a place teach you what it's made of.
That's the quieter version of the theme running through this whole edition. Making room isn't always a grand gesture. Sometimes it's a rodeo arena filling back up on a Thursday night because a town has always shown up for itself and isn't going to stop now. And sometimes it's four volunteers and a Chamber of Commerce deciding that a stretch of river forty minutes from the nearest stoplight deserves the same kind of attention a person would give a member of the family.
The San Saba doesn't need Menard's permission to keep running past the Presidio, past Fort McKavett, past a low-water crossing older than the automobile. It was always going to be there, birds and all. What Bird City Menard has done — what all of this has really been about — is decide to notice. To count what was already flying overhead. To build a blind out of whatever was on hand and welcome anybody willing to sit in it.
Come September, we'll find out if the state agrees with what Menard already knows: that this is a town worth certifying, because it already decided it was worth protecting.
facebook.com/BirdCityMenard · photos from the field, event details, and updates as certification moves forward
💼 2 THINGS YOUR BUSINESS NEEDS TO KNOW THIS WEEK
Making Room in Main Street's Margins
INSIGHT NO. 1
Making Room in Your Margins Before the Market Moves Again
Walt says:
Cattle prices have been near record highs for months now — $450 a hundredweight for a 500–600 pound steer, up from $326 a year ago. Good money. This week, for the first time in a while, fed cattle eased back a little. Not a crash. A pullback. But if you've been running your numbers like the top of the market is the new normal, this is your reminder that it isn't.
I've watched enough cattle cycles to know the same rule always applies: make room in your margins while the money's good, because the money's never good forever. If you're holding, holding is fine — bred-heifer values are still strong. But don't spend like $450 is the floor. Put some of it away. The producers who do best over ten years aren't the ones who caught the peak. They're the ones who built a cushion while everybody else was celebrating.
INSIGHT NO. 2
Round-Up Weekend Is Good for Business — If You Show Up as Yourself
Nadine says:
Round-Up weekend brings more people through Mason than almost any other week of the summer. If your business touches feed, tack, vet supplies, or anything ranch-adjacent, it's also a good week to bring up the New World screwworm situation with your customers — gently, factually, not as a scare tactic. Thirty-two confirmed cases isn't a reason to panic. It is a reason to make sure the people who trust you have heard it from you first, and know what symptoms to watch for.
Beyond that: just be there. Work the parade route. Sponsor a bit of the festival if you can. The businesses that get remembered from Round-Up weekend aren't the ones with the biggest banner — they're the ones whose people were standing on the square, saying hello, being neighbors before they were businesses.
The Townie Business Circle goes deeper every month — real strategy for Hill Country operators, published the first of every month. $10/month or $99/year.
🌿 DEAR HAZEL MAE & FERN

Home, Garden & the Good Life
"Dear Hazel Mae and Fern, I read about that bird project over in Menard and now I can't stop looking at the scraggly corner of my own backyard, out by the back fence, where nothing much grows and I've always meant to 'do something' with it. Could it actually be a little habitat instead of an eyesore? I don't know the first thing about native plants or where to even start. — Newly Curious in Mason"
Hazel Mae says:
Well now, sugar, I love this question — it means Menard's birds have already done some good clear over here in Mason without even trying.
Here's the truth about that scraggly corner: it's scraggly because it's not babied like the rest of your yard, and babied is not what a bird wants anyway. Start small and cheap. Put in three or four native plants — Turk's cap, flame acanthus, a little Salvia greggii — things hummingbirds and butterflies already know how to find. Leave a small brush pile instead of hauling off every dead branch. And put out a shallow dish of water. That one thing will do more to bring the birds in than anything you plant.
Don't fix the whole corner in one weekend. Do one thing this month. See who shows up.
Fern says:
What Hazel Mae said, and one thing underneath it: that corner isn't an eyesore. It's just underused. There's a difference, and it matters, because the plants and creatures that do best out here are almost always the ones that don't need us fussing over them.
The word I'd offer you is "capacity" — not how much can you cram into that corner, but how much can that corner hold once you stop mowing it into submission. A brush pile holds a wren. A native shrub holds a whole season of pollinators. A shallow dish of water holds more life on a hundred-degree afternoon than you'd believe until you've watched it happen. Making room, in a garden, is mostly just getting out of the way.
Hazel Mae: "Three plants and a water dish. That's your whole assignment this month."
Fern: "And when the first bird finds it — and it will — that's when you'll understand what Menard's been doing all along."
Got a question for Hazel Mae & Fern? Send it in. We'll put the kettle on, pull on our boots, and walk it out with you. [email protected]

🧭 HILL COUNTRY HOROSCOPE
What You're Making Room For
Written for the week of July 9–16, 2026. Notes from the porch swing, on capacity, attention, and tending what's close to home. Take what fits. Leave the rest on the fence post.
♈ Aries Mar 21–Apr 19
You've been so busy chasing the next thing that you haven't asked what you're already carrying too much of. This week, before you add one more commitment, take one away. Making room sometimes means subtraction first, not addition — and you're overdue for the practice.
♉ Taurus Apr 20–May 20
Tending what's close to home is your whole language, and this week rewards you for speaking it. The corner of your life you've been quietly maintaining — a garden, a friendship, a Thursday habit — is about to show you why it was worth the patience.
♊ Gemini May 21–Jun 20
You don't need a new project. You need to finish noticing the one you're already in the middle of. Slow down long enough to pay real attention to something small this week — a bird, a conversation, a half-built idea — before you chase the next shiny thing.
♋ Cancer Jun 21–Jul 22
Home is your whole season, and this week it's asking you to make room for something new inside it — a hobby, a guest, a version of yourself you haven't had space for lately. You're good at holding things. Trust that you can hold one more.
♌ Leo Jul 23–Aug 22
Summer capacity is a real thing, and yours is fuller than you're admitting. This week, let someone else hold the spotlight for a while — at the rodeo, at the table, in the conversation. You'll find you have more room left over than you thought.
♍ Virgo Aug 23–Sep 22
You already know how to tend things carefully — that's your gift. This week, practice tending something without fixing it first. Not everything close to home needs your improvement. Some of it just needs your attention, and the difference matters more than you think.
♎ Libra Sep 23–Oct 22
You've been making room for everyone else's needs this summer. This week, leave a little of that room for yourself. Balance isn't giving equal weight to every request — it's remembering you're one of the people who gets weighed too.
♏ Scorpio Oct 23–Nov 21
Something quiet has been building beneath the surface of your attention, the way a species count climbs before anyone announces it. Keep watching. You don't have to name it yet, and you don't owe anyone the explanation. Just keep showing up to notice it.
♐ Sagittarius Nov 22–Dec 21
You're itching to go somewhere new, but this week the better discovery is close to home. A road, a corner, a neighbor you haven't really looked at in a while. Make room for the nearby before you chase the far-off; it'll keep.
♑ Capricorn Dec 22–Jan 19
You've been building something steady all year, and this week asks a smaller question: is there room in what you've built for someone else's help? Certification, after all, is never really a solo project. Let somebody in on the work.
♒ Aquarius Jan 20–Feb 18
Your mind is already three ideas past this one, but this week rewards the person who stays in one place long enough to really watch it. Try standing still somewhere for ten extra minutes. See what you'd have missed by moving on early.
♓ Pisces Feb 19–Mar 20
You feel the pull of the river this week more than most — the quiet kind of attention that doesn't need an audience. Follow it. Sit somewhere still and let a place teach you something. You don't need to already know what you're looking for.
🐾 PET OF THE WEEK
Cookie
Anatolian Shepherd Mix · About 1.5 Years Old · Second Chance Mason Animal Rescue

Photo by Suzanne Demaree
You met Cookie a couple of weeks back, and she's still here, still waiting, still exactly as good as she was the first time we introduced her. If you're looking for a big dog with an easygoing personality, she might be your match. Cookie is a calm, well-mannered Anatolian Shepherd mix who walks nicely on a leash, does wonderfully around kids and other dogs, and carries herself with the kind of steady, relaxed confidence that doesn't ask for much beyond a comfortable spot and someone to be loyal to. All of her vet work is complete. She's ready. She's just still waiting on the right person to make the call.
IF COOKIE WERE HUMAN…
I'm the one at the party who finds the quietest corner and the quietest person in it, and just sits down next to them — not because the rest of the room isn't nice, but because I already know where I'm needed. I don't need the whole yard. I don't need a big fuss made over me. I need a porch, a routine, somebody who comes home at the end of the day and means it when they say hello. I've been patient. I'm good at patient. But I'll tell you honestly — I'm ready for patient to be over.
📞 325-347-6929
✉ [email protected]
Call or email Second Chance Mason Animal Rescue to schedule a meet-and-greet with Cookie.
See y'all next week!
Katie Milton Jordan, Editor · [email protected] · 325-475-4991 · thetownie.ai
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