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A Year Later: The Hill Country Heads Into the Fourth

Brady's 100th July Jubilee, Junction's parade, Llano's fireworks, the Mason Round Up — and a word about what this July holds.

The Townie
Backroads & Heartlands Edition
July 2, 2026 · Know the backroads. Use the front door.
🪶 Letter from the Editor

Dear neighbors,

This morning's Townie lands two days before the Fourth of July, and there is no way to say that plainly this year without feeling the weight of it.

The Hill Country is getting ready to gather. Brady's July Jubilee turns 100. Junction has its parade. Llano has fireworks. Mason Round Up is waiting for us next week with a rodeo, a parade, and a dance under the stars. All of that is true.

It is also the first Fourth since last July's catastrophic floods.

So this week's issue holds both things with both hands: the grief and the barbecue smoke, the empty chair and the parade route, the memory of what was lost and the stubborn beauty of neighbors still finding their way back to one another.

If this weekend feels complicated, let it be complicated. There is no right way to move through an anniversary like this. Some folks will need quiet. Some will need the comfort of being around people. Some will laugh harder than they expected and cry at a song they did not see coming. That is all part of being human.

Maybe the gentlest thing to do is stay close to what steadies you. Sit with people who love you. Step outside when the evening cools. Drink some water. Eat something that remembers you have a body. Give yourself a little grace.

And if you can, find four things to be grateful for and two things to look forward to. Not because gratitude fixes grief. It doesn't. But sometimes it opens a window.

Inside this issue, you'll find the weekend's gatherings, the regional briefing, a little garden mercy from Hazel Mae and Fern, and a featured piece I hope you'll read slowly. It is about what the Hill Country carries to the parade this year, and why being together still matters.

Take care of yourselves this weekend. Take care of each other, too.

With love,
Katie Milton Jordan, Editor
[email protected] · 325-475-4991

🌾 Fresh off the Porch
Events & Community
🎆 July 4th Weekend
Brady
100th Annual Brady July Jubilee — Bart Crow
Saturday, July 4 · G. Rollie White Downs · Brady, McCulloch County
One hundred years of Brady's July Fourth celebration is not a typo and it is not a small thing. The 100th Annual Brady July Jubilee runs Saturday at G. Rollie White Downs with Bart Crow headlining. A century of this town deciding to gather, year after year, and call it good — that kind of thing deserves to be on your calendar. Gates and times: verify at visitbrady.com before heading out.
Llano
America 250 Celebration — Rock'n BBQ Boss Cook-Off & Fireworks
Thursday–Saturday, July 3–4 · Downtown Llano & Badu Park · City of Llano / Llano County Historical Commission
Llano is going full tilt for America's 250th birthday. The Rock'n BBQ Boss Cook-Off runs July 3–4 downtown, with Dub Miller headlining the evening entertainment and "In Their Own Words" — a patriotic choral production — rounding out the program. Fireworks cap the night at Badu Park. Check the Llano Chamber for event times before you make the drive.
Junction
Freedom Celebration — Parade & Fireworks
Saturday, July 4 · Parade: Main & 4th St, 10:00 AM · Fireworks: Schreiner Park, dark-thirty · Junction Tourism / Kimble County Chamber
Junction's parade steps off from Main and 4th at ten in the morning, with 26 local businesses and organizations in the line — which is Junction showing you exactly what a community behind itself looks like. The afternoon belongs to Schreiner Park, and fireworks close out the night. Come for the parade, stay for everything else.
Fredericksburg
Independence Day Parade
Saturday, July 4 · Downtown Fredericksburg · City of Fredericksburg
Fredericksburg's 100-float Independence Day parade is one of the longest in the region and a genuine Hill Country institution. If you're heading that direction Saturday, arrive early — the streets fill up fast and parking is a puzzle by nine.
⭐ Coming Up: Mason Round Up Weekend
Mason
61st Mason County Round Up & Pro Rodeo
Thursday–Saturday, July 9–11 · Fort Mason City Park & Mason Courthouse Square · Mason County Chamber & Mason TX Rodeo Association
The 61st edition of the Mason Round Up is one week away. Fort Mason City Park hosts the pro rodeo — $9,500 added, UPRA/CPRA sanctioned — with gates at 5:00 PM and roping at 7:30. Saturday brings the parade down the courthouse square, the arts and crafts festival, and the dance. If you've been to a Round Up, you already know. If you haven't, this is the year to fix that.
2026 entertainment lineup not yet announced. Check masontx.org for updates.

🏡 Around the Community
Brady
The Fredonia Peanut Has a New Home
Fredonia Peanut — a beloved West Texas food institution — has opened a new storefront in Brady as Little Peanut Cafe, bringing their cult-following peanut products and cafe menu to McCulloch County. It is exactly the kind of small-town business story we love to tell: something real, something local, something that gives you a reason to make the drive to Brady beyond the July Jubilee. Find them in downtown Brady.
Brady
Brady's Coffee Shop Adds Open Mic & Artisan Market
Brady's Coffee Shop has added a recurring Open Mic Night and Artisan Market to their programming — a two-for-one that serves both the creative and the shopping instincts in one go. Details and dates: check Brady's Coffee Shop directly for the current schedule.

💡 Calling Young Entrepreneurs
Hill Country Venture Fest · Year 4 · October 1 · Mason, TX
Got an idea? The Hill Country wants to hear it.

Hill Country Venture Fest is back for Year 4 on October 1 in Mason — and this year, we want to hear from the young entrepreneurs in this region. If you're building something, launching something, or have been turning an idea over in your head long enough that it's time to do something about it, this is your event.

Venture Fest brings together Hill Country entrepreneurs, mentors, and community members for a day of pitches, conversation, and recognition. Young entrepreneurs are eligible to apply, present, and be recognized in front of the people who are building this region's future alongside them. Applications are open now.

Apply for Venture Fest →
October 1 · Mason, TX · Year 4

📡 Hill Country Briefing
What the Region Is Watching
🌡 Weather & Conditions —Hot and dry heading into the holiday weekend. The National Weather Service is flagging hazardous heat for South-Central Texas, with highs near 97°F in the Mason area Thursday and continuing through the Fourth. South winds 10–20 mph with gusts to 30. No rain in the forecast. If you're spending time outside this weekend, carry water, check on your neighbors — especially the elderly — and know where you can get into the shade. Sources: NWS San Angelo (SJT), weather.gov/sjt.
🌵 Fire & Range Conditions —Good news on the fire front: the Keetch-Byram Drought Index for Hill Country whitelist counties is running LOW and declining as of July 1 — Mason County's average is 132 (down from higher readings after recent rain), Llano County at 59, McCulloch at 88. The statewide drought map looks worse than local conditions actually are right now. That said, fire danger changes fast in this heat. Check your county's current burn ban status at tfsweb.tamu.edu before any outdoor burning this summer. Source: Texas A&M Forest Service KBDI data, July 1, 2026.
🐄 Livestock Market (San Angelo, late June) —Kid goats jumped $30–40 per head at the June 23 San Angelo auction — a strong move heading into summer. Slaughter lambs were up $60–80 per head the same week. Kid goats sold mostly $3.46–$3.65/lb. Cattle held firm: better-quality steers 400–600 lbs selling mostly $390–450 per hundredweight at the June 25 sale. Slaughter cows and bulls firmed $3 higher. The livestock market is paying producers well this summer. Figures are point-in-time; refresh before any trading decisions. Source: San Angelo Producers Livestock Auction, June 23 & 25, 2026.
🏥 Rural Policy —TDA AgPro grant award notifications are expected mid-July 2026, with project starts August 1. If you or someone you know applied, now is the time to watch your email. Separately, Gov. Abbott and Texas HHSC's $44 million Rural Health Financial Stabilization Grants remain in play for at-risk rural hospitals — relevant to facilities throughout the Hill Country. Sources: texasagriculture.gov; gov.texas.gov.
💰 Grant Watch —Texas Rural Communities (TRC) grants — up to $10,000 for rural 501(c)(3) nonprofits, average award around $3,000 — have a November 1, 2026 deadline. Four months is enough time to put together a strong application. texasruralfunders.org. The USDA Rural Placemaking Innovation Challenge is also open, with up to $3 million for broadband, historic preservation, and community placemaking. Source: texasruralfunders.org; USDA.

📖 Featured Story
What We Carry to the Parade, With Both Hands
On making room for grief and celebration in the Hill Country this Fourth of July.

In 1926, Brady held its first July Jubilee.

It would be romantic to say we know exactly what that first celebration looked like: who cooked what, who played what, how many people made their way into Richards Park on a hot McCulloch County afternoon. We do not know all the details. We know that they gathered. And we know they came back the next year, and the year after that, and every year since, for one hundred years running. This Saturday is the 100th.

There is something worth sitting with in that number. A hundred years of Brady deciding, on July 4th weekend, to come together. To cook. To bring the kids. To find out who else showed up and be glad they did. From the outside, a barbecue or a parade can look small and ordinary. But multiplied across a century, those ordinary things become something else. They become a community's memory of itself.

This year, that memory arrives carrying more than most.

Last July's catastrophic floods across Central Texas and the Hill Country took 139 lives, according to the reporting gathered by Leslie Marchand, LCSW, in her extraordinary essay, "The Whole Picture: Grief, Healing, and Hope One Year After the July 4th Texas Hill Country Floods." It is the most comprehensive and reverent piece we have found on the nuanced complexity of what our communities are still navigating. It deserves to be read slowly.

The loss was not one thing. It was families. Children. Camps. Homes. Businesses. Responders. Survivors. River towns. Rural places. People who went to sleep on July 3rd in one world and woke up, if they woke up, in another. Grief like that does not resolve itself in a calendar year.

And still, Saturday will come. Brady will hold its 100th July Jubilee. Junction will run its parade. Llano will light up the sky. Families will unfold lawn chairs, check on coolers, wave at pickup trucks, and clap for children riding past on decorated floats.

That does not mean everyone is okay. It means the Hill Country knows how to hold more than one thing at once.

There will be people at the parade this weekend with full hearts. There will be people with broken ones. There will be people laughing beside an empty chair. There will be people who need the noise and the barbecue smoke and the sight of neighbors standing shoulder to shoulder because quiet would feel too heavy. There will be people who stay home because that is what the day requires of them. All of it belongs.

Aundi Kolber, who writes about healing and being strong like water, has a way of naming strength that feels especially tender this year. Not strength as white-knuckling. Not strength as pretending pain is not there. But strength that can be soft and fierce at the same time. Water teaches that lesson, though the Hill Country learned it brutally last year. Water can carve limestone. Water can take what cannot be replaced. Water can also settle, nourish, reflect, and carry light.

This weekend may ask for that kind of strength. Not the kind that says, "Get over it." Not the kind that insists every gathering must be cheerful. The kind that makes room. The kind that leaves a light on for what hurts and still lets the evening air in.

Pat Green once wrote about keeping lights on and learning, somehow, to better understand the night. That line lands differently now. His own family was among those devastated by last July's floods. In a year like this, even the songs we thought we knew can gather new weight.

Maybe that is what anniversaries do. They change the light on everything. A parade is not just a parade this year. A picnic is not just a picnic. A fireworks show is not only a fireworks show. These things are still joyful, and they are also standing beside grief. That is not a contradiction. It is life.

The Junction parade has 26 local businesses in the line this year. Twenty-six. Hardware stores, dance studios, livestock associations, 4-H kids, decorated trucks, people who decided separately and then together that this year they were getting in line. That decision matters. It matters because grief can make people disappear from each other. It can pull the curtains closed. Sometimes that quiet is needed. Sometimes staying home is the most honest thing a person can do.

But sometimes healing begins by stepping back into the circle. Standing on the curb. Waving at somebody. Letting a neighbor hand over a plate. Letting the children run ahead. Letting oneself be useful in one small way.

There is no prescription for the first anniversary of a tragedy. Nobody gets to tell another person how to carry it. But there are old forms that help: shade, water, food, song, a hand on a shoulder, a table with room for one more, a little fresh air, a reason to look toward next week.

Gratitude does not erase grief. Looking forward does not dishonor what was lost. But grief has a way of narrowing the room, and sometimes a few small things can open a window. Four things worth being grateful for. Two things worth looking forward to. One neighbor close enough to tell. That may be enough for one weekend.

And then, next Thursday, Mason Round Up arrives. The 61st edition will bring the pro rodeo, the parade, the dance under the stars at Fort Mason City Park. Another year of it. Another gathering. Another chance for a community to remember itself in public. Not because everyone is fine. Because nobody was meant to carry the whole thing alone.

This is what the Hill Country does. It grieves. It gathers. It feeds people. It remembers. It keeps showing up with both hands: one for what hurts, one for what is still beautiful. And on a Thursday morning in July, that feels worth saying out loud.


💼 2 Things Your Business Needs to Know This Week
Main Street at the Holiday
Insight No. 1
The Holiday Window Is Smaller Than You Think — Use It Right
Walt says:

July Fourth weekend shuts down a lot of Hill Country business for two to three days, and the instinct for most operators is to treat it like dead time. That's a mistake. The holiday window — Thursday afternoon through Sunday evening — is actually one of the cleanest planning windows you'll get all summer. Foot traffic is predictable. Expectations are low. Your phone's not going to ring with a crisis, because most of the people who would call are also at a parade.

Use it for the thing you keep saying you'll do when things slow down. Not your whole to-do list. One thing. The inventory count you've been avoiding. The pricing review you've been putting off since March. The conversation with your accountant about Q3. Pick one thing, block two hours, and leave the holiday weekend with one real decision made. That's a better use of the lull than waiting for it to be over.

Insight No. 2
This Weekend, Show Up in the Community — It's Also Good Business
Nadine says:

I want to say something that sounds less like business advice and more like neighbor advice, because in the Hill Country those things are hard to separate. If your business is open this weekend, tell people. Not a big campaign — just a Facebook post, a sign in the window, a text to your regulars. People are looking for cool water, a familiar face, somewhere to sit. Being open this weekend, in a year that feels heavier than usual, is a community gesture as much as a business one.

And if you're going to be at the parade, the Jubilee, the fireworks — go as yourself. Introduce yourself to the people next to you. You do not hand out a business card at a parade. But you do shake hands. You do say where you're from and what you do. The Hill Country runs on that kind of contact, and nobody who built something real out here built it alone.

The Townie Business Circle goes deeper every month — real strategy for Hill Country operators, published the first of every month. $10/month or $99/year.
Join the Business Circle →

🌿 Dear Hazel Mae & Fern
Home, Garden & the Good Life
"Dear Hazel Mae and Fern, my garden is in full surrender mode. The squash gave up, the tomatoes look like they've seen a ghost, and I found a dead cucumber vine this morning that I thought was doing fine. I'm not sure if I should water more, water less, or just accept that July is going to win. What do I do? — Defeated Before Breakfast in Doss"
Hazel Mae says:

First of all: the cucumber was probably not doing fine. Cucumbers are drama, and they put on a convincing show right up until they don't. You didn't miss it — they just go fast. That's the nature of the thing.

Here is what I want you to hear: July wins the garden. That is not a personal failure. It is a climate fact. What you're seeing — the surrender posture on the tomatoes, the squash dropping off, the cucumbers calling it — is the Hill Country growing season telling you that it ran its main course. You are now in the between season, which has its own rules. Water in the early morning, not at midday and not at night. Mulch everything you want to hold onto, deep — three to four inches over the roots. Cut back the tomatoes hard: remove a third to a half of the plant, give them some shade cloth if you have it, and let them rest. They may give you a fall flush if we get cooler nights in September.

The squash is done. The cucumbers are done. Let them go with gratitude. They gave what they had.

Fern says:

What Hazel Mae said. And one gentler thing: this time of year is actually when you plan. Walk your beds in the cool of the morning — before seven if you can stand it — and take notes on what worked, what didn't, and where there was too much shade or not enough. The fall garden starts in late August around here. Greens, carrots, beets, broccoli, the second round of herbs. You have more time than it feels like right now.

Also: being defeated before breakfast tells me you're out there before breakfast, caring. That is not a small thing. Gardeners who give up stop going out. You're still going out. The garden is not defeated. It's just resting, and so should you — at least until sundown.

Hazel Mae: "The dead cucumber vine is just August arriving a little early. We've all been there."
Fern: "I've mourned a cucumber vine or two myself. It never gets easier. The fall garden always does."

🧭 Hill Country Horoscope
Stars Over the Fourth

Written for the week of July 2–8, 2026 — a complicated week to be alive in the Hill Country, and a good one, too. Take what fits. Leave the rest on the fence post.

♈ Aries Mar 21–Apr 19

You have been carrying something heavy and calling it fine. This week, put it down somewhere cool — a shaded porch, a trusted person, a quiet morning hour — and notice how the world looks from that angle. Lighter is not the same as smaller.

♉ Taurus Apr 20–May 20

The instinct to stay home this weekend is not wrong and not laziness. Know what you need. That said, if a plate of food and a neighbor's company would help — accept both. You were made for the long table, Taurus. Let it have you for an afternoon.

♊ Gemini May 21–Jun 20

You can hold two things at once — you always could. This week will ask you to. Let the joy be real. Let the grief be real. Neither cancels the other. That is not a contradiction. That is the whole point of being a person in a community that has been through something.

♋ Cancer Jun 21–Jul 22

It is your season and it arrives weighted this year. Water carries everything — including you, Cancer. You know how to move around what you can't move through. Trust that knowledge. And if the fireworks feel like too much this year, it is all right to stay home with the lights on low.

♌ Leo Jul 23–Aug 22

The parade wants you in it — maybe literally. Leo does not sit on the sidelines easily, and this is not the week to start. Your presence on the curb, in the line, at the table, does someone near you more good than you know. Show up. Let yourself be seen.

♍ Virgo Aug 23–Sep 22

You have already done the logistics for everyone in your orbit this weekend. Put the checklist down for one hour on Saturday and just be somewhere. The cooler will manage without you for sixty minutes. So will the bug spray inventory. Sit down, Virgo.

♎ Libra Sep 23–Oct 22

You have been weighing this decision longer than you need to. Pick the option that sounds most like a porch, a breeze, and someone whose company you don't have to earn. This weekend is not for pr


🐾 Pet of the Week
Meet Rhea
Rhea
Shepherd Mix · Under 1 Year Old · Second Chance Mason Animal Rescue

Meet Rhea — sweet-natured, under a year old, and looking for her forever home through Second Chance Mason Animal Rescue. She is a Shepherd mix with a gentle heart and all the puppy energy you'd expect from a dog who hasn't quite figured out yet how wonderful her life is about to get. Rhea is spayed, up to date on vaccinations, and heartworm negative. She loves tummy rubs, gets along beautifully with children, and plays well with other dogs. If you've been thinking about adding a dog to your household, Rhea has been waiting patiently for exactly that thought.

If Rhea Were Human…
She would be the youngest person at the family reunion who somehow ends up talking to everybody — the grandparents, the cousins, the neighbor nobody quite knew was coming. She would show up in a dress she found at the thrift store, bring a dish she made at midnight from a recipe she'd never tried, and leave every single person feeling like they had been genuinely seen. She would be first to offer her chair and last to leave. By the end of the afternoon, everybody would be wondering how they got along without her.
Call or email Second Chance Mason Animal Rescue to schedule a meet-and-greet with Rhea.

Until next Thursday —
Katie Milton Jordan, Editor · [email protected] · 325-475-4991 · thetownie.ai
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